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#SDN2017: the Agence du Don en Nature presents the shared basket

#SDN2017: the Agence du Don en Nature presents the shared basket 2085 1093 Altavia

In celebration of the “Semaine du Don en Nature” (Goods to Give Week), the Agence du Don en Nature hosted a debate on the topic of generosity. The association also spoke about its operations from the previous year, its upcoming projects to help those most in need, and its 2016 annual report, which was written and produced by Altavia.

 

Stéphanie Goujon, Director of Agence du Don en Nature, opened the debate held on 23 March to mark Goods to Give Week by speaking about her goals. They included expanding the association to further promote social responsibility, developing partnerships with companies, and increasing its profile among the general public to collect even more products for those most in need. These goals are in keeping with the agency’s actions in 2016. “Our social work programme has grown substantially”, said Christian Ringuet, President of the association. “In 2016, we collected and redistributed 600,000 euros worth of products every week through our partnerships with 130 companies.” Agence du Don en Nature was able to assist no fewer than 900,000 people.

 

Aiming higher

 

“The data on poverty show us how much more work there is to do”, said Christian Ringuet. “Nine million people live below the poverty line. This pushes us to aim higher every day!” With this in mind, Agence du Don en Nature recently broadened its scope to include individuals by launching the shared basket programme in collaboration with Carrefour last autumn. Carrefour was chosen deliberately for this partnership; indeed, the retail giant has worked with the association for many years. In 2016, “Carrefour donated 100,000 products to Agence du Don en Nature”, explained Sophie Fourchy, Director of the Carrefour Foundation, who represented the group at the event.

 

The shared basket: an innovative and promising concept

 

The shared basket initiative started on Greenweez, Carrefour’s organic e-commerce site. It gives customers the option of buying an item for someone in need when they buy groceries online.

The shared basket is an innovative solution and a promising way to increase donation volume according to a survey conducted by OpinionWay (see below) that found that 66% of French people were willing to make a donation when purchasing something online.

 

Rapport Annuel ADN par Altavia

The Agence du Don en Nature annual report, produced par Altavia.

 

During the event, Agence du Don en Nature also presented its 2016 annual report, which was produced by Altavia. Altavia has been a partner of the association since its founding in 2009.

 

Altavia a également pris en charge la conception des supports de communication, tels que les kakémonos et affiches grand format.

 

 


Frédéric Micheau présente les résultats de son enquête sur la générosité des Français

The French are generous…with their friends and family.

As part of a debate and evening event centred on the question: “Generosity in a society of hyper-consumption: a paradox?”, Frédéric Micheau, OpinionWay, and Philippe Moati, economist and co-President of ObSoCo, presented a report on the generosity of the French.

 

At first glance, the French give easily, since 83% consider themselves generous according to a survey presented by Frédéric Micheau. What’s more, 92% of those surveyed report being generous during the past year, including 52% who donated products. However, the French were especially generous with their friends and family (84%). Philippe Moati confirmed this tendency of the French to be generous towards people within their “inner circle”: “Seventy-nine percent of French people report donating an object that belonged to them once in the past year. However, the majority gave it to a friend or family member.” According to the economist, these figures need to be put in perspective because “between 2004 and 2014, financial donations increased by 4.9%, whereas the vast majority of people tend more towards donating items”.

 

 

Promo 2016 des lauréats entrepreneurs de Réseau Entreprendre 93

Réseau Entreprendre 93 introduces the association’s 2016 laureates

Réseau Entreprendre 93 introduces the association’s 2016 laureates 2080 1154 Altavia

 

On the 21st of March took place the 14th Réseau Entreprendre 93 Laureates Ceremony, in the presence of famous fashion designer Agnès B, the sponsor of the event.  An opportunity to honor the entrepreneurs the association has accompanied during a year.

 

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Thierry Pétris, President of Réseau Entreprendre 93

“Our neighborhoods are unfairly considered poor and violent. I am happy to show you another face of the Seine-Saint-Denis. We believe in this territory. We believe in its inhabitants.” This was how President of Réseau Entreprendre 93 Thierry Pétris introduced the association’s annual laureates’ ceremony. And it is truly, in a new, dynamic and promising way, that the 93 was revealed throughout the evening, through the innovative projects carried out by the 32 entrepreneurs that the association has chosen to support over the past year.

 

Working in sectors as diverse as industry, digital technology, healthcare, and culture, these entrepreneurs all share the ambition, and above all the potential, to create a significant number of jobs in the territory.

 

This is the case, in particular, with My Cryo Firm, a company specializing in cryogenics and carried by Julien Paris, which aims to produce 10 to 15 machines per year, or the Astriohm Invest holding company, whose recent acquisition by Franck Dattee Preserved 40 jobs. The boss even plans to create about thirty additional jobs within 5 years!

 

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Sponsor of the event Agnès B, interviewed by Yasmine Hamraoui, Director of Réseau Entreprendre 93, advises the laureates : “Above all, undertake the things you love!”

All of them also paid tribute to the work of Réseau Entreprendre 93, following the example of Pascale Tessier Morin, who took over the Atelier Images & Cie at the end of 2016: “I appreciate the tailor-made advice of my sponsor, a well-informed and caring entrepreneur, who accompanies me over a long period and thus allows me to approach my business takeover serenely “. Matthieu Queval, founder of My Green Shop, shares the same enthusiasm: “I am sure that more experienced entrepreneurs will be able to help me identify and anticipate the new difficulties I am going to encounter in this phase of acceleration and development.

 

It will be understood that, in addition to the financial assistance provided by the association, young entrepreneurs consider that it is also, and above all, the accompaniment they receive on a daily basis that will make the difference and allow them to grow their business in the best conditions.

 

Such testimonials make Altavia all the more proud to be part of Réseau Entreprendre 93’s partners for more than 10 years.

 

Programme soirée Réseau Entreprendre par Altavia

The programme of the event was created and produced by Altavia

Ludovic Noël joins Altavia Group as Human Capital Director

Ludovic Noël joins Altavia Group as Human Capital Director 725 851 Altavia

Ludovic Noël joins Altavia Group as Human Capital Director and becomes a member of the Comex Group.  

 

Ludovic Noel

“Faced with changes in retail and our businesses, the mission of the Human Capital Department is to provide operational tools to the various Altavia BUs, in particular to liberate the energies, spread a common culture of agility and sharing experiences, thinking about tomorrow’s work spaces, improving the training of our teams and the quality of their services, “says Raphael Palti, Founder CEO of the Group.

 

At 46, Ludovic Noël has been a specialist in the fields of innovation and entrepreneurship for 20 years. In particular, he led the Imaginove competitiveness cluster from 2006 to 2011, a cluster of 150 companies specializing in the image industries (video games, web, audiovisual) to accompany them on the evolutions of digital uses.

 

Since 2011, Ludovic has been running the St-Etienne establishment, which brings together: the Ecole Supérieure d’Art et Design in Saint-Etienne, the Saint-Etienne Design International Biennial and the Cité du Design. In recent years, he has pursued a professional career committed to helping companies innovate in the face of change.

Altavia Coach Strategic Ventures puts capital in Ubiq® and reinforces Atavia group’s Social Media offer.

Altavia Coach Strategic Ventures puts capital in Ubiq® and reinforces Atavia group’s Social Media offer. 1439 727 Altavia

As part of the reinforcement of the group’s Social Media offer, Altavia acquires a stake in UBIQ®. The startup specializes in the management and the optimization of chain retailers’ Social Media strategy.


UbiqThe governance of social media strategy and the generation of traffic through local social media communication initiatives has become a major stake for all retailers. In order to help the group’s clients deal with these key issues by offering them the most relevant social media solutions, Altavia takes a minority stake in Ubiq® through the Altavia Coach Strategic Ventures fund.

 

Ubiq® is a Social-to-Store platform which enables brands and chain retailers to manage and feed each point of sale’s social media account according to the brand’s marketing strategy and generate in-store traffic.More than 2500 points of sale are already equipped with the platform, which manages more than 2 million fans and a monthly reach exceeding 30 million people.

 

“Ubiq® and Altavia group share the common DNA of serving chain retailers and their specificities,which require to manage the challenges of homogenizing the communication within the same network, while letting autonomy and creativity be expressed locally, “says Astrid Baldelli Noizat, CDO and head of Altavia Coach.

 

Altavia wants to let the founders of Ubiq® the autonomy they need to ensure the good development of the start-up.

“Ubiq® today realizes a part of the startup’s turnover thanks to the agencies,” says Eliott Tischker, Director of Participations. We encourage the founders to continue and develop their collaborations with all the agencies. “

 

dekatlon buzz

Altavia acquires Dekatlon Buzz and grows its presence in Turkey

Altavia acquires Dekatlon Buzz and grows its presence in Turkey 1280 592 Altavia

Altavia is growing its offerings in digital communications and marketing services with taking a majority stake in Dekatlon Buzz in Istanbul, Turkey.

 

Dekatlon Buzz was established in February 2010 and currently employs 40 people. The agency is led by two business partners who are well-known professionals in the marketing services and pioneers of the creative industry in Turkey: Samet Ensar Sarı and Vadi Efe.

 

Dekatlon Buzz provides several offerings interacting with the digital landscape (all kind of platforms and devices like tablets, mobile phones, smart tv’s, social networks, email marketing, blogs…) and social userbase, including social media analytics and content marketing, digital PR and a multi-platform creative production skill set. The agency has developed creative campaigns in more than 35 countries so far and has won several global awards including: Cannes Lions, European Excellence Awards, Mixx Awards Europe and Travel Marketing Awards.

 

Settled in Istanbul, the company management and client services are led by Samet Ensar Sarı, who is among the most successful young business leaders in Turkey with experience in serving global corporate firms. The award-winning creative solutions are led by Vadi Efe, who is one of the pioneers of the digital world in Turkey and is a leading creative technologist in EMEA startups and venture ecosystem.

 

Dekatlon Buzz works for leading Turkish and international clients including: Nestle, Turk Telekom, LC Waikiki, Turkish Airlines, Bayer, Ipragaz, Eczacıbaşı Group, Garanti Bankası, Rixos Hotels, Cargill, Fibabanka, Tahincioğlu Group, Stanley Black & Decker and Çırağan Palace Kempinski.

 

Since its establishment in Turkey in 2001, Altavia has built a strong reputation through its retail marketing and print offerings, and is an already well-known agency. Altavia Türkiye was born after the acquisition of Elan, an agency created by Zeynep Necipoglu in 1997. Zeynep Necipoglu has been managing the agency since then. Altavia plans to create synergies with this acquisition in order to grow its omnichannel communication offerings.

 

The creative industry is constantly evolving and as a digital born company we will benefit from Altavia Group’s omnichannel and global expertise and we aim to create added value for the group’s future in serving clients in an innovative approach,’ explain Vadi Efe and Samet Ensar Sarı, co-founders of Dekatlon Buzz.
‘We believe Dekatlon will be a key asset for Altavia’s growth on the Turkish market. Together we are forming a unique 360° agency, with a strong DNA on both retail marketing and digital innovation “adds Didier De Jaeger, CEO of Altavia Europe.

The agreement provides Altavia with a majority of Dekatlon’s share capital. The business partners currently managing Dekatlon Buzz will remain in their operational management roles.

 

Altavia coach

Altavia Coach: support innovation and invent the retail of tomorow

Altavia Coach: support innovation and invent the retail of tomorow 2560 896 Altavia

Altavia’s department dedicated to innovation Altavia Coach aims to invent the retail of tomorrow by serving the group’s digital transformation, offering  the most relevant solutions to their clients and supporting innovative startups.

 

Altavia launches Altavia Coach, a structure dedicated to innovation in the retail sector, so as to provide the group’s 300 clients -retailers and brands, with the most agile and relevant solutions to meet the challenges that come with the digitalization of the customer journey. This initiative serves the group’s  digital transformation and focuses on building relationships with the most innovative ecosystems. “Entrepreneurship is deeply rooted in Altavia’s DNA,” says Astrid Noizat, chief digital officer and head of Altavia Coach. Therefore, the group wishes to structure itself to support innovative start-ups and entrepreneurs “. Altavia Coach draws on best practices to support startups in their development and thereby create synergies that benefit their customers. The department is organized along three main lines: partnerships, acceleration and a strategic fund.

 

Innovative solutions to meet client needs

 

With a network of 36 agencies in 26 countries and a dedicated team within the group, Altavia Coach carries out an international sourcing which aims to forge partnerships with startups and to offer solutions that are adapted to the stakes of the group’s clients. “An internal platform, developed exclusively for the group’s employees and aiming to promote the innovative solutions offered by our startup partners, already enables our 1,500 employees worldwide to find the necessary expertise to better meet the needs of our clients, “explains Astrid Noizat. On the other hand, these partnerships enable companies offering B2B services dedicated to retail to complement the range offered by Altavia and to get known by the group’s clients.

 

Support start-ups in their commercial development

 

And this involvement with startups extends beyond partnership agreements with the upcoming simultaneous launch of two acceleration programs within the group’s agencies in Lille and Shanghai. These choices were not made by accident : “Our agency in Lille is located in the heart of the birthplace of French retail, says Eliott Tischker, Head of Investments  and Acceleration within the entity. This situation is ideal for developing a start-up. Our Shanghai office will give European startups the opportunity to test the Chinese market for six months. «The Altavia Coach accelerators assist start-ups, both in their commercial development, through the Group’s client portfolio, and in their international deployment, through its presence in 26 countries. “Support is based on four pillars: go to market, product market fit, international development and marketing and communication support,” explains Eliott Tishcker. We want to build on Altavia’s strengths, our client portfolio, our business experts and our in-depth knowledge of communication to accelerate the development of selected startups. Moreover, from the startup selection phase, we involve our customers, as well as local teams, in order to engage them in an innovative approach. “

 

Creating synergies over the long term

 

Finally, the corporate fund makes it possible to capitalistically support entrepreneurs whose offers appear particularly promising. “The fund now has five participations,” said Eliott Tischker. And we have strong ambitions in 2017, as we plan to double that number by the end of the year. Beyond the financial aspect, this fund includes a real strategic component, with the objective of creating long term synergies”.

 

Serve the group’s digital transformation and clients

 

Altavia Coach already works with more than 20 innovative startups, focusing on topics such as artificial intelligence in customer relations, instore interaction, web-to-store, social media for retailers, instore experience via augmented reality, virtual reality, or mapping on objects.

“We have very strong ambitions with Altavia Coach,” concludes Astrid Noizat. These projects also serve the group’s digital transformation, promote agility and position Altavia as a trustworthy adviser to clients. And because they are constantly solicited by innovative proposals, we are committed to helping them accelerate their transformation through innovative and reliable solutions, guaranteeing the quality of these solutions and their implementation, as well as the follow-up and success of the implemented  POC *. “

*Proof of concept

Positive Planet Awards 2016 : Altavia gives the Positive Citizen Award to Martina Umemura

Positive Planet Awards 2016 : Altavia gives the Positive Citizen Award to Martina Umemura 1463 974 Altavia

On December 7th was held in Paris the 9th edition of the Positive Planet Awards, around Jacques Attali, in the presence of many leading figures.

 

positive planet awards

Martina Umemura with her sponsors, Laura Flessel and Laura Sévénier. © Positive Planet.

 

 

Among the 2016 Positive Planet winners, Martina Umemura, a German microentrepreneur based in Japan for nearly thirty years, received the Positive Citizen Award by hands of five-time Olympic medalist fencer Laura Flessel and Laura Sévénier, Director of Communications, who came to support the laureate on behalf of Altavia group’s Founder and CEO, Raphael Palti.

 

In 2012, Martina Umemura founded Umemura Martina Kesennuma FS Atelier Co., a company specializing in the production and sale of knitwear in Kesennuma, a city strongly affected by the 2011 Tsunami, to allow victims who have lost all activity to recreate links in knitting together.

 

“Social bond is at the heart of her project”

 

“Altavia has chosen to support the 2016 Positive Citizen Award because we have been touched by Martina Umemura’s project, explains Laura Sévénier. Faced with the disaster of Fukushima, Martina decided to act for the country where her children were born. Social bond is at the heart of her project, which she helped grow through trade and entrepreneurship, offering employment to some fifteen women who had none. This university professor, who admits having no experience in business, has turned a simple hobby into a genuine social knitwear business. So many values ​​that are dear to Altavia and that we want to support. We hope to be able to help her perpetuate this project and to make it grow a little more. ”

 

© Positive Planet

Altavia Watch

Altavia Watch launched in Italy

Altavia Watch launched in Italy 1079 561 Altavia

 

Driven by the success of its French and English versions, Altavia Watch is now available in Italian.

 

Altavia Watch was created in 2013 as part of the group’s digital transformation with the aim of offering the retail community an international market watch tool. “In a constantly moving market, a platform such as Altavia Watch allows to closely follow changes in purchasing habits and to be fully aware of the latest innovations”  underlines Thierry Strickler, Market Intelligence Lead  in charge of the project.

 

Altavia Watch was first launched as a blog and is now on Twitter, LinkedIn and Slideshare, where its presentations count more than a million views.

 

And success now comes in a third language with the launch of the Italian version of the website, fed by Altavia Italia through its department dedicated to innovation and experimentation, AltaviaLab.

 

“We select the most relevant news for the Retail market, including every sector both in Italy and internationally”, explains Head of AltaviaLab Anna Casani. “We have also planned to send a weekly newsletter starting from November to which it is already possible to subscribe from our website.”

 

Baromètre de la Valeur Shopper® AltaviaLab : for a responsible and innovative retail

Baromètre de la Valeur Shopper® AltaviaLab : for a responsible and innovative retail 2448 1377 Altavia

 

In front of a 200 retailers audience, Altavia Italia’s innovation and experimentation department AltaviaLab unveiled the results of the Italian Edition of the Baromètre de la Valeur Shopper®. The study was submitted to more than 6000 clients of 160 stores from the food, high-tech, home, DIY, cosmetics, clothing and pet shops sectors and allowed for the first time to measure the quality of the link that bonds the retailers and their Italian customers on the basis of 11 fundamental expectations

 

14370122_292782654441270_5894489017229607898_nWhy eleven values while retailers mainly focus on three ?

 

Since time immemorial, retailers have been fighting on the three following fundamental values: buy at reasonable price, save time and find products easily.

By dint of “copying” from one another, these very retailers unsurprisingly now find themselves neck and neck on the aforementioned historical criteria.

However, “new retailers now distinguish themselves on other criteria, says ShopperMind Managing Director Jean-Marc Mégnin. For example, Naturasi stands out thanks to values like respect, protection and responsibility. Such values have enabled Naturasi to lead the food sector regardless of criteria.  What is also interesting is that a traditional retailer like Esselunga —which came second in the survey — is well ranked on modernity through perfectly mastering the latest CRM tools. Tradition and modernity are compatible!”

 

The Amazon revolution

 

In terms of affinity, Amazon is revealed to be the most appreciated retailer in Italy in both food and clothing sectors. “For the first time Amazon stores have been included in the measurement of their respective categories and the results are enlightening: amongst all sectors measured in Italy  —except for the High-tech category in which Apple leads— Amazon is the Italians’ favourite retailer. Pure plays such as Zalando or Yoox outperform historical retailers in these seven categories as well.”

 

To feel unique and protected

 

If not outperforming on basic services such as offering attractive prices, retailers like Chicco, Yves Rocher or L’Erlolario play their cards right against bigger retailers by setting themselves apart on other “more emotional” values —like respect, protection, or information — which customers are more and more attached to.

“Customers need to identify with the sustainable actions their shops carry out so as to become their best representatives, explains Altavia Italia Chairman Paolo Mamo. During this identification process empathy plays a key role in developing the strong relationships which will lead to customers’ satisfaction, even during their purchase experience.”

 

Technology is no longer an option

 

Another key result of the study is modernity, 11th expectation which has become essential with the increase of technologic proximity and accessibility —apps, web services, social media…— and tested for the first time in Italy, was ranked fourth most important expectation by customers, particularly in the clothing and home sectors. This shows the increasing importance granted by consumers to innovation and digital transformation-induced new services.

“To sum up, customers take it for granted to easily and quickly have access to a large range of products at the most competitive price”, concludes Head of AltaviaLab Anna Casani. “Only the boldest and more visionary retailers that dare to offer something different will stand out and avoid getting dragged down into the price war.”