Partnerships

#SDN2019: the Agence du Don en Nature unveils its new ambitions

#SDN2019: the Agence du Don en Nature unveils its new ambitions 1508 1058 Altavia

 

The Agence du Don en Nature (ADN) association hosted its annual evening reception at Paris’s Cirque Bormann-Moreno on 28th March to mark Don en Nature (‘Donation in Kind’) Week, with the focus this year on childhood vulnerability, using the hashtag #DessineMoiUnDon. The association took the opportunity to look back at what it has achieved over the past 10 years and outline its goals for the future, as well as to present its activity report for 2018, written and produced by Altavia Paris, which has supported ADN since it was founded in 2009.

The Agence du Don en Nature association aims to help those in need by collecting new non-food products to donate. “Driven by a strong desire to fight waste, the founder of ADN came up with the idea, 10 years ago, to create an original model based on reclaiming goods that had not been sold and donating them to those most in need”, the association’s President, Christian Ringuet, explained in his opening address.

 

 

“There are currently 3 million children in France living below the poverty line”, he noted with regret, going on to outline their original approach to fighting childhood exclusion among young people from poor backgrounds – a phenomenon that stems largely from the materialistic attitudes of other children. This is something that David Besse, Director of the La Bièvre branch of the Fondation La vie Au Grand Air / Priorité Enfance, a foundation that works with ADN, was also keen to point out: “The goods that we receive and the socio-aesthetic workshops that we hold help these children to cut through the stigmatisation, something that can be detrimental when it comes to forging themselves a trouble-free future. Of course, branded or high-quality products boost a child’s self-esteem. This in turn enables them to become an ordinary child, even if they come from a far from ordinary background”.

 

 

Likewise, ADN’s 2018 impact study conducted by A.T.Kearney showed that 80% of those with access to high-quality products had greater self-confidence. An encouraging set of figures pertaining to the work that the association does was also presented, revealing that 30 million products had been redistributed, 1,000 tonnes of waste avoided, 156 new charity partnerships formed and 41 new donors enlisted.

 

New ADN’s Managing Director Eléa Canipelle presenting ADN’s new ambitions

 

These promising results are fuelled largely by a strong appetite for development, as demonstrated by the association’s new Managing Director, Eléa Canipelle. She believes that being part of the team means being both an employee and volunteer: “Joining the ADN team is really all about being part of a strong social mission, taking practical steps to help the environment and helping to cement the relationship between the business world and our scope of intervention”. Highlighting the key role that ADN’s ambassadors play in bridging the gap between associations and their partners in the business world, she encouraged them now to “Keep going!”

 

 

This strength of commitment is a characteristic shared by writer Patrick Bourdet: “I don’t think these associations realise just how valuable they are. Their day-to-day activities really do change people’s lives and the paths they take. The companies that donate also play a key social and societal role. So come on, all you companies out there, get involved!”. Indeed, as lawyer and President of the APATE children’s association Emmanuel Régis demonstrated with his testimonial, anything is possible! “The arrival of a child with a disability brings with it big changes for the whole family. There is a great risk of isolation and exclusion, as was the case with my family. The 5 years I spent at the APATE helped to boost my self-confidence and allowed me to develop alongside other children”. This is the overwhelming sense that filled the air at this amazing event – that there’s nothing you can’t overcome with passion and conviction and that anything is possible!

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The Snoezelen approach – helping children to manage their emotions

During the annual evening reception on the theme of childhood vulnerability, Laëtitia Woudenberg, Deputy director of one of the OSE  association‘s offices, introduced the Snoezelen approach that they use to reach out to and support vulnerable children.

 

 

Laëtitia Woudenberg during her presentation at the #SDN2019

The Snoezelen project, which originated in the Netherlands, was developed in the 1970s. It takes its name from the contraction of the words snuffelen (to snuggle or to sniff) and doezelen (to doze), which can be expressed in terms of sensory exploration, relaxation and enjoyment. The aim here is to help children who find it difficult to manage their emotions by encouraging them to relax so that they can better understand them.

 

With this in mind, the OSE plans to create a number of rooms offering different types of settings, including a white room featuring warm, soothing lighting, a touch-sensitive room designed to stimulate the children’s sense of touch and a dark room with a starry sky created using ultraviolet lights. Everything inside these rooms will be designed to allow the children to discover their feelings and emotions in a new light. Whilst the approach is aimed specifically at children aged 5 to 11, the OSE is currently helping 55 individuals between the ages of 5 and 21. Over the age of 11, many of the children have never learnt to control their emotions and need help in performing day-to-day tasks.

 

“The children that we help come from very complex family backgrounds. We aim to use the Snoezelen approach to teach them not only to let go a little but also to put words to their emotions”, Laëtitia Woudenberg explained. The Snoezelen method draws on all five senses to create a unique emotional experience for unstable children and children with disabilities.

 

 

#SDN2017: the Agence du Don en Nature presents the shared basket

#SDN2017: the Agence du Don en Nature presents the shared basket 2085 1093 Altavia

In celebration of the “Semaine du Don en Nature” (Goods to Give Week), the Agence du Don en Nature hosted a debate on the topic of generosity. The association also spoke about its operations from the previous year, its upcoming projects to help those most in need, and its 2016 annual report, which was written and produced by Altavia.

 

Stéphanie Goujon, Director of Agence du Don en Nature, opened the debate held on 23 March to mark Goods to Give Week by speaking about her goals. They included expanding the association to further promote social responsibility, developing partnerships with companies, and increasing its profile among the general public to collect even more products for those most in need. These goals are in keeping with the agency’s actions in 2016. “Our social work programme has grown substantially”, said Christian Ringuet, President of the association. “In 2016, we collected and redistributed 600,000 euros worth of products every week through our partnerships with 130 companies.” Agence du Don en Nature was able to assist no fewer than 900,000 people.

 

Aiming higher

 

“The data on poverty show us how much more work there is to do”, said Christian Ringuet. “Nine million people live below the poverty line. This pushes us to aim higher every day!” With this in mind, Agence du Don en Nature recently broadened its scope to include individuals by launching the shared basket programme in collaboration with Carrefour last autumn. Carrefour was chosen deliberately for this partnership; indeed, the retail giant has worked with the association for many years. In 2016, “Carrefour donated 100,000 products to Agence du Don en Nature”, explained Sophie Fourchy, Director of the Carrefour Foundation, who represented the group at the event.

 

The shared basket: an innovative and promising concept

 

The shared basket initiative started on Greenweez, Carrefour’s organic e-commerce site. It gives customers the option of buying an item for someone in need when they buy groceries online.

The shared basket is an innovative solution and a promising way to increase donation volume according to a survey conducted by OpinionWay (see below) that found that 66% of French people were willing to make a donation when purchasing something online.

 

Rapport Annuel ADN par Altavia

The Agence du Don en Nature annual report, produced par Altavia.

 

During the event, Agence du Don en Nature also presented its 2016 annual report, which was produced by Altavia. Altavia has been a partner of the association since its founding in 2009.

 

Altavia a également pris en charge la conception des supports de communication, tels que les kakémonos et affiches grand format.

 

 


Frédéric Micheau présente les résultats de son enquête sur la générosité des Français

The French are generous…with their friends and family.

As part of a debate and evening event centred on the question: “Generosity in a society of hyper-consumption: a paradox?”, Frédéric Micheau, OpinionWay, and Philippe Moati, economist and co-President of ObSoCo, presented a report on the generosity of the French.

 

At first glance, the French give easily, since 83% consider themselves generous according to a survey presented by Frédéric Micheau. What’s more, 92% of those surveyed report being generous during the past year, including 52% who donated products. However, the French were especially generous with their friends and family (84%). Philippe Moati confirmed this tendency of the French to be generous towards people within their “inner circle”: “Seventy-nine percent of French people report donating an object that belonged to them once in the past year. However, the majority gave it to a friend or family member.” According to the economist, these figures need to be put in perspective because “between 2004 and 2014, financial donations increased by 4.9%, whereas the vast majority of people tend more towards donating items”.

 

 

Promo 2016 des lauréats entrepreneurs de Réseau Entreprendre 93

Réseau Entreprendre 93 introduces the association’s 2016 laureates

Réseau Entreprendre 93 introduces the association’s 2016 laureates 2080 1154 Altavia

 

On the 21st of March took place the 14th Réseau Entreprendre 93 Laureates Ceremony, in the presence of famous fashion designer Agnès B, the sponsor of the event.  An opportunity to honor the entrepreneurs the association has accompanied during a year.

 

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Thierry Pétris, President of Réseau Entreprendre 93

“Our neighborhoods are unfairly considered poor and violent. I am happy to show you another face of the Seine-Saint-Denis. We believe in this territory. We believe in its inhabitants.” This was how President of Réseau Entreprendre 93 Thierry Pétris introduced the association’s annual laureates’ ceremony. And it is truly, in a new, dynamic and promising way, that the 93 was revealed throughout the evening, through the innovative projects carried out by the 32 entrepreneurs that the association has chosen to support over the past year.

 

Working in sectors as diverse as industry, digital technology, healthcare, and culture, these entrepreneurs all share the ambition, and above all the potential, to create a significant number of jobs in the territory.

 

This is the case, in particular, with My Cryo Firm, a company specializing in cryogenics and carried by Julien Paris, which aims to produce 10 to 15 machines per year, or the Astriohm Invest holding company, whose recent acquisition by Franck Dattee Preserved 40 jobs. The boss even plans to create about thirty additional jobs within 5 years!

 

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Sponsor of the event Agnès B, interviewed by Yasmine Hamraoui, Director of Réseau Entreprendre 93, advises the laureates : “Above all, undertake the things you love!”

All of them also paid tribute to the work of Réseau Entreprendre 93, following the example of Pascale Tessier Morin, who took over the Atelier Images & Cie at the end of 2016: “I appreciate the tailor-made advice of my sponsor, a well-informed and caring entrepreneur, who accompanies me over a long period and thus allows me to approach my business takeover serenely “. Matthieu Queval, founder of My Green Shop, shares the same enthusiasm: “I am sure that more experienced entrepreneurs will be able to help me identify and anticipate the new difficulties I am going to encounter in this phase of acceleration and development.

 

It will be understood that, in addition to the financial assistance provided by the association, young entrepreneurs consider that it is also, and above all, the accompaniment they receive on a daily basis that will make the difference and allow them to grow their business in the best conditions.

 

Such testimonials make Altavia all the more proud to be part of Réseau Entreprendre 93’s partners for more than 10 years.

 

Programme soirée Réseau Entreprendre par Altavia

The programme of the event was created and produced by Altavia

Positive Planet Awards 2016 : Altavia gives the Positive Citizen Award to Martina Umemura

Positive Planet Awards 2016 : Altavia gives the Positive Citizen Award to Martina Umemura 1463 974 Altavia

On December 7th was held in Paris the 9th edition of the Positive Planet Awards, around Jacques Attali, in the presence of many leading figures.

 

positive planet awards

Martina Umemura with her sponsors, Laura Flessel and Laura Sévénier. © Positive Planet.

 

 

Among the 2016 Positive Planet winners, Martina Umemura, a German microentrepreneur based in Japan for nearly thirty years, received the Positive Citizen Award by hands of five-time Olympic medalist fencer Laura Flessel and Laura Sévénier, Director of Communications, who came to support the laureate on behalf of Altavia group’s Founder and CEO, Raphael Palti.

 

In 2012, Martina Umemura founded Umemura Martina Kesennuma FS Atelier Co., a company specializing in the production and sale of knitwear in Kesennuma, a city strongly affected by the 2011 Tsunami, to allow victims who have lost all activity to recreate links in knitting together.

 

“Social bond is at the heart of her project”

 

“Altavia has chosen to support the 2016 Positive Citizen Award because we have been touched by Martina Umemura’s project, explains Laura Sévénier. Faced with the disaster of Fukushima, Martina decided to act for the country where her children were born. Social bond is at the heart of her project, which she helped grow through trade and entrepreneurship, offering employment to some fifteen women who had none. This university professor, who admits having no experience in business, has turned a simple hobby into a genuine social knitwear business. So many values ​​that are dear to Altavia and that we want to support. We hope to be able to help her perpetuate this project and to make it grow a little more. ”

 

© Positive Planet

Altavia runs to support the “Agence Don en Nature” non-profit organization

Altavia runs to support the “Agence Don en Nature” non-profit organization 2048 1152 Altavia

 

This year, Altavia supports l’Agence Don en Nature by participating in the Course des Héros  charity run  on Sunday, June 19th  at Parc de St Cloud!

 

The “Course des Héros” run is:

 

– 200 associations represented

– Over 8.5 million euros collected since 2015

– The third event in France in terms of donations after the Telethon and the “Virades de l’Espoir”.

 

Ten Altavians are already motivated to run under the sign of sharing and conviviality!

 

All donations collected will be given to l’Agence Don en Nature  to support concrete actions such as the “Cartable Garnis” operation : Each year, thousands of unsold brand new school bags are given away  to families in need to enable all pupils to start the school year on an equal footing!

 

The last Fare X Bene shock campaign by Altavia Italia

The last Fare X Bene shock campaign by Altavia Italia 1648 943 Altavia

 

A few weeks ago,  Fare X Bene Onlus launched a new shock awareness campaign on violence against women and gender discrimination. This year again, Altavia was chosen to work on the project.

Interview with Biba Acquati, Communication Manager at Altavia Italia and coordinator of the Fare X Bene campaign.

 

Can you briefly present Fare X Bene Onlus and tell us more about their activities?

 

Fare X Bene Onlus is a nonprofit organization which was created in 2013 with the purpose of providing both psychological and legal help to victims of violence and abuse, especially women.

They also aim to raise awareness of gender violence and school bullying among teenagers by , for instance, giving speeches in Milan schools.

 

By what practical means do they help victims of violence ?

 

Among other things, they financed the Soccorso Rosa, in the San Carlo Hospital in Milan, which is a place specially dedicated to women facing violence in their families.  They also finance medical care for Valentina Pitzalis, a young Italian woman who was burnt by her husband in 2011 in Sardinia.

 

How did Altavia get to work on Fare X Bene’s awareness campaigns?

 

We were in contact with the President of the organization, Riccardo Perdomi, who is also the Vice-President of Salmoiraghi & Viganò, an important Italian eyewear sales company.

Altavia Italia has been Fare X Bene’s communication partner since the creation of the organization three years ago. They chose us after seeing our previous social awareness campaigns, including our collaborations with Terres des Hommes and Fai.

Besides the advert campaign itself, we are also in charge of both press relations and events organization.

 

Let’s now focus on this year’s campaign. What was the brief ? How did you come up with the “Wrong ideas grow with them” concept?

 

Fare X Bene wanted to reach the greatest number of people, more particularly teenagers.

The campaign emerged from our observation of the real world! We decided to use rough speech because it is in fact that language which is usually used by adults and, as an unfortunate consequence, which is also taught to teenagers.

 

How was the campaign received by the public ?

 

It was very well received, in spite of the crude speech used in the video.  The campaign had also a great financial impact as it enabled to raise about 50,000 euros which will be used to continue financing Soccorso Rosa and organizing social awareness programs in schools.

 

Picture_Stand_As_One

ALTAVIA “STANDS AS ONE”

ALTAVIA “STANDS AS ONE” 683 1024 Altavia

Altavia is a sponsor of the project Stand As One, carried by Eric Bellion in order to promote Diversity.

Alongside 13 sponsors, Altavia will support Eric Bellion and his boat “Stand As One” who will participate to the next Vendée Globe, the most important solo race on sailboat around the world ( with no stop nor assistance), and will leave from les Sables d’Olonne on November the 6th of 2016.

 

For many years, Eric Bellion has been committed to raise awareness and promote Diversity, which he combines with his boat skipper activities.
With Stand As One, Eric Bellion wanted to spread his ambition to 14 companies and their 80 000 people.

 

The Stand As One project echoes to the values that drive the group : difference is a key for success and performance.

 

A project that immediately seduced Raphaël Palti, Founder and CEO of Altavia:

“Since the very first moment we met Eric Bellion, we knew that we were sharing a common vision of success.”

 

Yes, Diversity is a strengh that should be developped, because it leads to richer, happier and more fertile collaborations. We love to challenge the preconceived idea that it would be impossible for people who are very different from one another, to truly “Stand As One”. Eric’s path, just like Altavia’s history, proves the contrary in a very radiant way. In this sense, at Altavia, we encourage our 1,300 people to express together their talents and ideas. We admire and support Eric’s commitment.
This support will make ourselves grow, all together, “Standing As One”.

 

An out-of-the-box and thrilling project for the group that we will share with you during the coming months.

You can already follow the news, and currently the Transat Jacques Vabre, a preparatory race for the Vendée Globe to which Eric Bellion participates with Sam Goodchild, on our dedicated website : altavia-standasone.com