News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

Douyin/TikTok: a first-class marketing tool for brands? 1678 1119 Altavia

Douyin/TikTok: a first-class marketing tool for brands?

    Douyin, aka TikTok, has become the leading Chinese social media app. Secret recipe of this “sweet and sour” app.   Douyin is a hip short video app launched not so long ago in September 2016. In November 2017, ByteDance, the holding of Douyin, bought the US Musical.ly app for 1 billion USD. Since…

Sales communication: new technologies serving print production 1683 1115 Altavia

Sales communication: new technologies serving print production

    Interview with Francesco Lascala, Managing Director of Publishing, Altavia Italia.     What innovations in printing have brought about the greatest changes with regard to your work in recent years? The most interesting changes that we have seen in recent years relate to major technological innovations where large print runs are concerned. I’m talking…

A CSR policy for your retail business: a simple bonus? 1600 945 Altavia

A CSR policy for your retail business: a simple bonus?

    For companies today, Corporate Social Responsibility (CSR) is one of the most commonly-heard and crucial topics. Alessandro Capelli, CSR Manager at Altavia Italia, brings his expert eye on the subject.     How have market expectations changed over the last few years? How is the construction of a CSR plan changing? Over the…

Raid Amazones: for Sophie Vaux, “It’s all about being together and helping one another” 1600 1067 Altavia

Raid Amazones: for Sophie Vaux, “It’s all about being together and helping one another”

  In October Sophie Vaux took part in the Raid Amazones in Sri Lanka. The account manager relished the challenge and togetherness of the adventure race. She tells us more about her love for sport and readiness to leave her comfort zone.   How did you get to where you are now? I was working…

Etienne St Denis
Étienne St-Denis, a passion for words 1677 1119 Altavia

Étienne St-Denis, a passion for words

CloudRaker’s Creative Director Étienne St-Denis has had a passion for writing since he was 16. Four years ago, he published his first novel, “L’absence”. We look back on a rich and diverse career, shaped by decisive encounters, in which writing eventually took centre stage.   Could you tell us a little about your career? I…

Meituan
Meituan: a risky gamble on the future 1677 1119 Altavia

Meituan: a risky gamble on the future

Super applications such as WeChat –TenCent–, Alipay –Alibaba– and Meituan are very popular in China   Although Alibaba and Tencent are now well known to the European general public, the same cannot be said for another Chinese giant, founded in 2010: Meituan. The start-up, which is now a member of the highly exclusive “super apps”…

The boom in the Chinese local delivery market 1678 1119 Altavia

The boom in the Chinese local delivery market

The last-mile delivery market, which stems directly from the e-commerce sector, has grown considerably in China and was estimated to be worth over $250bn in 2018, indicating a significant change in consumer behaviour as we become accustomed to having all manner of products delivered to us at any time. Altavia Key Account Manager Stéphane Joly…

The role of e-commerce platforms in the sale of luxury articles in China: the case of JD.com 1562 1202 Altavia

The role of e-commerce platforms in the sale of luxury articles in China: the case of JD.com

    In China, luxury products are rarely bought in the store or on the website of the brand itself but on platforms like Alibaba and JD.com. The latter, originating from Beijing, has more than one ace up its sleeve. We breakdown this perfectly calibrated phenomenon with Altavia Global Key Account Director, Stéphane Joly. “JD.com,…

Pop-up stores: valuable sales activation tools. 1677 1119 Altavia

Pop-up stores: valuable sales activation tools.

Over the past 15 years, pop-up stores have become a very effective marketing tool to boost sales for brands and retailers. To what extent has this trend changed the face of retail? Petr Šafář, Head of the Retail Division at Altavia Česká, tells us more about this trend, which he believes is set to grow…

CSR week 2019: reducing inequalities 1920 1080 Altavia

CSR week 2019: reducing inequalities

    Now a major highlight. Every year, numerous events are organised during European Sustainable Development Week to promote inspiring projects and initiatives. The theme of the 2019 edition was reducing inequalities. An opportunity for Altavia to host its traditional CSR Week, and to raise awareness among its employees of the Sustainable Development Goals. Altavia…

UCO of the week: Greyston Bakery 1024 683 Altavia

UCO of the week: Greyston Bakery

Founded in 1982 by aeronautical engineer turned Buddhist monk Bernie Glassman, the Greyston Bakery social enterprise, specialising in baked goods preparation, is committed to providing jobs and professional training to those who experience difficulty finding work. A revolutionary recruitment policy The Open Hiring® program launched by Greyston Bakery is based on the idea of investing…

The UCO of the week: Lidl Micromarket 2560 1593 Altavia

The UCO of the week: Lidl Micromarket

Lidl recently launched a new communications campaign known as the Lidl Micromarket in Sweden, the idea being to encourage its most loyal customers to host a 100% Lidl meal for friends at home.   Open a small Lidl store at home and you, too, could become a ‘Lidler’! This is the unique opportunity that the…

Intermarché changes the recipes for 900 products for Yuka 1366 629 Altavia

Intermarché changes the recipes for 900 products for Yuka

Intermarché decided to change the recipes for 900 products to reflect the profound need on the part of customers for transparency and their desire to eat better, the aim being to obtain better scores on Yuka. An important announcement in the food retail industry.   Created in January 2017, Yuka already has 11 million users, scanning…

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