The adidas UltraBOOST X Launch Brought Together Female Artists
Tue 13/03/2018 – 17:39
Hosted inside Toronto’s Only One Gallery space, the adidas UltraBOOST X launch event brought together a community of female artists who created signature work in celebration of the new sneaker.
(Author : Jana Pijak)
Designed for enhanced athletic performance, the female-specific adidas UltraBOOST X style is “designed to push the boundaries of running technology and provide the ultimate running experience…fusing the past and future, as well as adidas’ most advanced technologies.”
The artists participating in Toronto’s immersive launch included balloon artist Danielle Dickson who was the creative force behind ‘Boost It,’ the event’s Instagrammable dj booth sculpture, Camille Jodoin-Eng, creator of the monumental ‘The Orb’ installation, and Melysa and Jessica Gorlicky who were behind ‘Energy Returns,’ a graffiti-inspired and interactive piece.
Presented as part of the brand’s ‘Energy from the Ground Up campaign, the adidas UltraBoost X marries comfort and performance with a sleek and fashion-focused design.