Matthieu Wallaert joins Altavia Lille
Lille, February 27th 2012 – Matthieu Wallaert takes over the General Direction of Altavia Lille, agency of Altavia Group, the leading European business partner in marketing communications for network companies.
Matthieu Wallaert joins Altavia Lille, the reference agency in business communication for retailers in the North region. Its founder, Daniel Penez, remains President of the agency.
Matthieu Wallaert becomes a member of the France Executive Committee.
Originally from the North region of France, aged 46, Matthieu Wallaert started his career in the US at Sailliard Packaging and founded in the late 90’s the internet start-up Edengo.com. Through the last 10 years, he worked as Marketing Director for retail groups such as Okaidi, Go Sport, Carrefour and most recently Kiabi. His excellent knowledge of multichannel operational communication and of new ways of consumption that impact retailers will allow him to carry the development of Altavia Lille, whose MOVE2014 strategic plan includes the strengthening and the acquisition of new expertise in Marketing Services.