WeChat goes to ground with WeStore test

(Author : insideretail.hk)
As Chinese chat app WeChat moves into merchandising, it has opened an on-ground “test” WeStore in Guangzhou.

WeChat goes to ground with WeStore test

This follows its announcement that it is partnering with apparel retailer Gap to launch a range of WeChat-branded clothing, its first major foray into branded merchandise. This was foreshadowed at December’s annual WeChat conference in Guangzhou, where are limited-edition range of branded merchandise was released, including pillows, notebooks, stickers and pins.

WeChat goes to ground with WeStore test1

A few months ago, WeChat-themed merchandise such as pillows, bags and light jackets was used as prizes for an online competition.

 

Source : insideretail.hk