In 2020, Altavia decided to take its corporate philanthropy policy even further by committing to a meaningful philanthropic project. This is how the Altavia Foundation was born, with the aim of inspiring, accompanying and supporting micro-commerce players so as to advance social progress.
Because micro-business (retail, crafts, service provision) represents a tremendous opportunity for people in vulnerable situations to make a new professional start. Micro-commerce is also an essential part of local life, as it helps to create social bonds and revitalise territories.
With this in mind, Altavia Foundation works daily to identify inspiring micro-commerce models ready to be replicated, whether it’s mobile grocery stores, home computing services or food trucks. This approach will enable it to contribute to a catalogue of ideas dedicated to the micro-entrepreneurs of today and tomorrow. A platform that will promote mutual aid and the sharing of know-how between these traders who are too often isolated and lacking in resources.
Altavia Foundation is also committed to assisting associations working in the field to set up inclusive and innovative projects, thereby enabling those with a project to return to work through micro-commerce.
Altavia Foundation will be a participatory initiative rapidly deployed around the world. Ambassadors from each Business Unit will be trained to implement the scheme in their own countries, for example, by identifying projects and associations to support. Employees will also be able to take part in skills sponsorship projects.