Paris, June 24, 2021 – Altavia, the leading Retail Marketing Service group, has created a joint venture with Azur Digital, a consulting firm specializing in omnichannel transformation for retailers and brands, thereby strengthening its presence in the Africa & Middle East region.
Founded in 2013 by Stéphane Paraiso, Azur Digital is a pioneering e-commerce and digital marketing consultancy and omnichannel customer experience specialist. Based in the Africa & Middle East region, Azur Digital designs and implements tailor-made strategies, linking physical and digital channels to boost sales and optimise customer lifetime value. Azur Digital’s teams provide end-to-end support for all aspects of their clients’ digital transformation: e-commerce, digital marketing, loyalty, CRM and data-driven marketing.
The firm advises and supports leading retailers, shopping centre operators and conglomerates such as Carrefour, Sephora, Virgin Megastore, LVMH, Emaar, Fawaz Alhokair Group, ABC and IBL.
By joining forces with the Altavia Group, the leading Retail Marketing Service group present in 45 countries and established in Dubai since 2015, Azur Digital will be able to draw on the skills of the group’s network of agencies (including design, web & app development, content production, digital marketing and campaign management…), access new markets and accelerate its growth.
For its part, the Altavia group, which holds a majority stake in this joint venture, is expanding its digital and omnichannel consulting expertise in the Africa & Middle East region.
Altavia and Azur Digital share the same values of trust, humanity and commitment, serving the quality of customer relations of leading brands and retailers and their performance. Through this joint venture, Altavia and Azur Digital aim to create the reference one-stop-shop for the entire Africa & Middle East region.
According to Raphaël Palti, President and Founder of Altavia, “With Azur Digital, we are strengthening our strategic consulting capabilities and offering end-to-end support for the omnichannel transformation of retailers and brands. Together we will accelerate the digital transformation of our retail clients in order to help them develop ever more fruitful relationships with their customers and thus improve their performance.”
Stéphane Paraiso, Managing Director of Azur Digital said: “Joining the Altavia group at this pivotal time when digital transformation has never been more crucial is a great and exciting development for Azur Digital. Altavia’s wide range of offerings, its vast client portfolio and its presence in 45 markets, offer us a fantastic opportunity to grow and serve our clients in a more holistic way. Together, we can create a truly global omnichannel consultancy, capable of addressing all the digital needs of retailers and brands across a wide geographical and service spectrum.”
Martin Mirmand, Managing Director of Altavia Middle East adds: “By joining forces with Azur Digital, the Altavia Group in the Middle East is gaining a strategic range of digital consulting and services that are more relevant than ever to our clients. By adding Azur Digital’s talent, methodology and clients, we can now offer a truly unique and holistic range of consulting, design and project management services dedicated to brands and retailers across all touch points of the customer journey, both on and off line.”
About Azur Digital
Azur Digital is the pioneer consultancy specialising in consumer business digital transformation and omnichannel customer experience in the Middle East and Africa. Azur Digital helps brands introduce new customer propositions seamlessly blending digital and physical channels to increase sales and customer engagement.
The Consultancy provides expertise in e-commerce, digital marketing, loyalty, CRM and data-driven marketing. From strategy development to solution design, delivery management and advisory across technology, operations and organisation, Azur Digital’s consultants guide and accompany clients’ transformation projects end-to-end.
With more than 100 projects executed since 2013, Azur Digital has a unique track record of successfully digitising renowned market leaders in record time. The firm advises some of the largest retail groups in the Gulf, Levant and Indian Ocean.