UCO of the week: Mercado Little Spain




Mercado Little Spain: the essence of Spain in the heart of Hudson Yards, New York. A living space that perfectly embodies the country, its traditions and its characteristics and that perfectly responds to the food hall trend.

The essence of Spain in New York

If you want to familiarise yourself not only with Spanish culinary expertise but also the country’s vibrant, vivid culture in the Big Apple, then Mercado Little Spain is the place you need. Architect Juli Capella says his project was driven by three sources of inspiration, namely markets, typical Spanish villages and gastronomy itself, with artists such as Javier Mariscal, Oscar Mariné, Sergio Mora and Mikel Urmeneta helping to bring the space to life.


Mercado Little Spain is something of a hyper-venue that combines a variety of catering offers with events and shopping, including three physical stores that embody the Spanish way of life and its culinary tradition – Colmado (Spanish culinary specialities), Flores (a florist) and Kiosko (a gift shop). The real attraction, however, is, of course, the culinary expertise offered here, with Spanish chef José André – a real star in the United States! – heading up the kitchen teams to create authentic dishes showcasing delicious flavours.


Mercado Little Spain also has a comprehensive online offering (food boxes, Spanish culinary specialities, crockery, etc.).


A superb location with an extraordinary and innovative retail design, boasting a truly unique atmosphere that perfectly embodies the sun-kissed Spanish vibe.



The food hall trend

Mercado Little Spain perfectly responds to the food hall trend, which is usually packaged with quality, innovation and storytelling at the heart of the customer experience.


New York City has over twenty such locations, including the DeKalb Market Hall, Chelsea Market and Urbanspace, not forgetting Le District – a firm favourite among the Altavia teams at the last NRF Retail Big Show. This 100% French covered market is home to cafés, restaurants, delicatessens and wine cellars in addition to the market itself, where New Yorkers can stock up on gourmet treats.


How do you explain the success of the food hall concept?

Nowadays, eating goes hand in hand with speed and convenience; it has to be fresh and healthy, and not only are we individualising our consumption habits but we are also eating more frequently. Eating habits have certainly changed, and according to Nielsen’s Snack-Attack study, 76% of consumers worldwide now consume snack products, with 45% using them as a meal replacement. 26% of Americans eat a snack instead of a meal at least 7 times a week and 92% at least once a week.


Mercado Little Spain offers the perfect response to this demand for a multi-purpose offering, which makes the concept all the more appealing… and profitable.