Étienne St-Denis, a passion for words

CloudRaker’s Creative Director Étienne St-Denis has had a passion for writing since he was 16. Four years ago, he published his first novel, “L’absence”. We look back on a rich and diverse career, shaped by decisive encounters, in which writing eventually took centre stage.   Could you tell us a little about your career? I […]

Meituan: a risky gamble on the future

Super applications such as WeChat –TenCent–, Alipay –Alibaba– and Meituan are very popular in China   Although Alibaba and Tencent are now well known to the European general public, the same cannot be said for another Chinese giant, founded in 2010: Meituan. The start-up, which is now a member of the highly exclusive “super apps” […]

Care Commerce culture: making a difference, creating preferences

It is no longer possible to create a strong, sustainable relationship between a customer and a brand without a strong social commitment from the brand. Values such as generosity, empathy and benevolence now play a key role in the expectations of consumers, particularly the younger generation. Let’s consider what makes a successful initiative with Thierry […]

Innovations of the month: UntieNots, mangoo ID and Teeps

  In September, Altavia Coach presents three innovative solutions for the retail sector: UntieNots, mangoo ID and Teeps. Three promising start-ups which have already proved their worth in the eyes of a number of prestigious clients. UntieNots : 100% personalised digital offers to replace mass promotions By leveraging the power of artificial intelligence, this start-up founded […]

The six main markers driving physical stores in 2018

“A great deal of thought goes into the way in which Aesop stores are respectfully integrated into their respective neighbourhoods”   The brick-and-mortar retail concept has been redesigned. There were those who thought that e-commerce would wipe out everything in its way, confining physical stores to the history books. But that definitely won’t be the […]

Blockchain in retail

Blockchain has been all the rage in the past few years. From cryptocurrencies to data privacy, they have been revolutionising transactions of data and money. But one question remains: will this revolution affect retail? If so, how? Samet Ensar Sari, Managing Partner at Altavia Dekatlon, draws upon on his experience and knowledge of marketing, branding and blockchain […]

Colour management: the Japanese case

  Methods of visualising; measuring and reproducing colour; printing press settings; and file sharing… The issue of standardisation is affecting the entire graphic design process and has the aim of improving the reproduction of colours as well as how they appear. During his interview concerning the requirement to standardise the design implementation process, Hervé Lyaudet, colorimetry […]

The Buzz Around Pop-up Stores

  Opening up a point-of-sale for a limited period is the principle behind this marketing strategy that was born in the United Stated in the 2000s. At the start, only small brands were doing it. Little by little, all retailers, right up to major brands, began opening pop-up stores (named after the three-dimensional pop-up books […]

“Facing rampant urbanisation, cities have no choice but to adapt and innovate”

  “Cities and regions of the future”. That is the theme of the 2018 European Sustainable Development Week. The event offers an opportunity for Catherine Rehbinder, CSR Director at ALTAVIA, to introduce us to Smart Cities, a concept to be developed in the not-so-distant future. These cities put innovative systems in place in order to adapt […]

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