The UCO of the week: Lidl Micromarket
Lidl recently launched a new communications campaign known as the Lidl Micromarket in...
Intermarché changes the recipes for 900 products for Yuka
Intermarché decided to change the recipes for 900 products to reflect the profound need...
The UCO of the week: Picture Organic Clothing ‘Ride, protect and share’
Picture is the Auvergne-based eco-friendly outdoor clothing brand that is enjoying well-deserved success...
UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’
Start-up Dizy – a contraction of the words ‘design’ and ‘DIY’- was born...
The boom in the Chinese local delivery market
The last-mile delivery market, which stems directly from the e-commerce sector, has grown...
Altavia Acquired the Oyez Agency
In line with the dynamic retail transformation, Altavia acquired Oyez, a...
The role of e-commerce platforms in the sale of luxury articles in China: the case of JD.com
In China, luxury products are rarely bought in the store or...
Pop-up stores: valuable sales activation tools.
Over the past 15 years, pop-up stores have become a very effective marketing...
