What are the retail and consumer trends of today? Today more than ever, there is a clear expectation emerging for retailers to become open, limitless spaces. We have left behind the era of boundaries, the physical is no longer pitted against the digital, there is no longer opposition between online and offline purchases, or separation […]
For the last 2 years, with its 40 Hema stores, Alibaba has learned a lot about physical retail. It was a good warm up. No offense to Hema stores, but we need a dozen of them to match the sales of a large hypermarket. So, Alibaba, for the last 4 months has changed […]
Nathalie Lemière took part in the Paris Marathon with her colleagues from Altavia. She is from Normandy. She loves sailing. She is always looking for the next challenge to tackle. Nathalie Lemière, who joined the paper purchasing division at Altavia two years ago, has suffered from a heart defect since 2005. To strengthen her heart, […]
In the ultimate goal of “owning the customer” Alibaba may have won the logistics battle, if not the war, against its rival Tencent. The first battle between these two mastodons was to build and drive online traffic… Well, with 1 billion users for WeChat and $25 billion of goods sold in 24 hours during the […]
Everyone’s talking about technological innovation. How it is transforming the world of retail, removing the barrier of time, and giving people access to a huge choice of products, very quickly and easily. This technological innovation, which makes it possible to customize baskets, bags, clothes, etc. But today, it has almost become the norm. So […]
Two Chinese companies, Tencent and Alibaba, are streaking ahead in the big leagues. With huge sums of money behind them, and aware of the need for lightning speed, both web giants are taking gambles and risks and buying up at every turn, becoming bigger and bigger with every passing month. An overview of these two […]
Anne-Catherine Trinon, CEO of Altavia ACT*, shares how she steered the successful merger of her Belgian marketing services agency. In the life of a company, whether in marketing communications, advertising or any other sector, a fusion constitutes a special moment. And it’s only after settling all the administrative red tape, that the work […]
Today, customers no longer buy just products, but also, and especially, experiences. Digital plays an important role in this new context, helping to enrich the purchase location and putting it at the heart of the customer experience. The Internet allows us to buy anything with just one click, or just about. The customer who […]
Every month, Altavia Coach offers you a selection of innovative solutions in the retail sector. Let’s take a closer look at two of them: Soyooz and SimpliField. Soyooz: Helping the client choose THE right product for them It all began… …in 2012. It should be noted that trying to buy a high-tech product on the internet […]
Apsys is a real-estate development company founded almost 22 years ago by Maurice Bansay that operates in France and Poland, whose mission is making cities and urban life more beautiful by designing and bringing to life iconic living and shopping spaces. Its motto: Create and innovate with the end client in mind. Eléonore Villanueva, […]
