Étienne St-Denis, a passion for words

CloudRaker’s Creative Director Étienne St-Denis has had a passion for writing since he was 16. Four years ago, he published his first novel, “L’absence”. We look back on a rich and diverse career, shaped by decisive encounters, in which writing eventually took centre stage.   Could you tell us a little about your career? I […]

Agency merger: how to unite different company cultures

Anne-Catherine Trinon, CEO of Altavia ACT*, shares how she steered the successful merger of her Belgian marketing services agency.     In the life of a company, whether in marketing communications, advertising or any other sector, a fusion constitutes a special moment. And it’s only after settling all the administrative red tape, that the work […]

Collective intelligence – When the employee takes on responsibility for the business

The Belgian BU Altavia ACT*  is unique. What is special about it? An innovative management based on collective intelligence. From the initial motivation to the business impact, Anne-Catherine Trinon, CEO of the Brussels agency, tells us all about this management model which is gaining more and more momentum. But first of all, what is collective intelligence? It […]