Dunkin’ Donuts taps Instagram, Twitter to reward coffee lovers

http://www.altaviawatch.com/en/activation-commerciale/dunkin-donuts-taps-instagram-twitter-reward-coffee-loversDunkin’ Donuts taps Instagram, Twitter to reward coffee lovers thierry Thu 31/01/2013 – 11:07 Sales activation Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter. To promote its bakery sandwiches, Dunkin’ Donuts is running an “UpgraDDe Your Sanwich” campaign. The coffee giant has […]

MCDONALD’S OFFER ACCESS TO NUTRITION FACTS WITH QR CODE PACKAGING

http://www.altaviawatch.com/en/innovations-retail/mcdonalds-offer-access-nutrition-facts-qr-code-packagingMCDONALD’S OFFER ACCESS TO NUTRITION FACTS WITH QR CODE PACKAGING thierry Thu 24/01/2013 – 11:30 Retail Innovations McDonald’s is launching a new global packaging design that incorporates QR codes to give consumers nutritional information about their food. It is the latest brand to promote informed decisions about health, as Coca-Cola made headlines last week for […]

IKEA RELEASES MUSIC VIDEO ADS

http://www.altaviawatch.com/en/activation-commerciale/ikea-releases-music-video-adsIKEA RELEASES MUSIC VIDEO ADS thierry Mon 22/10/2012 – 15:23 Sales activation IKEA has launched a new brand strategy for the UK and Ireland that aims to demonstrate the company’s knowledge and understanding of the challenges people face every day in their homes and provide practical ideas, solutions, and inspiration. The new spots for the […]

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