Methods of visualising; measuring and reproducing colour; printing press settings; and file sharing… The issue of standardisation is affecting the entire graphic design process and has the aim of improving the reproduction of colours as well as how they appear. During his interview concerning the requirement to standardise the design implementation process, Hervé Lyaudet, colorimetry […]
Opening up a point-of-sale for a limited period is the principle behind this marketing strategy that was born in the United Stated in the 2000s. At the start, only small brands were doing it. Little by little, all retailers, right up to major brands, began opening pop-up stores (named after the three-dimensional pop-up books […]
For the last 2 years, with its 40 Hema stores, Alibaba has learned a lot about physical retail. It was a good warm up. No offense to Hema stores, but we need a dozen of them to match the sales of a large hypermarket. So, Alibaba, for the last 4 months has changed […]
Everyone’s talking about technological innovation. How it is transforming the world of retail, removing the barrier of time, and giving people access to a huge choice of products, very quickly and easily. This technological innovation, which makes it possible to customize baskets, bags, clothes, etc. But today, it has almost become the norm. So […]
Two Chinese companies, Tencent and Alibaba, are streaking ahead in the big leagues. With huge sums of money behind them, and aware of the need for lightning speed, both web giants are taking gambles and risks and buying up at every turn, becoming bigger and bigger with every passing month. An overview of these two […]
Today, customers no longer buy just products, but also, and especially, experiences. Digital plays an important role in this new context, helping to enrich the purchase location and putting it at the heart of the customer experience. The Internet allows us to buy anything with just one click, or just about. The customer who […]
Every month, Altavia Coach offers you a selection of innovative solutions in the retail sector. Let’s take a closer look at two of them: Soyooz and SimpliField. Soyooz: Helping the client choose THE right product for them It all began… …in 2012. It should be noted that trying to buy a high-tech product on the internet […]
Apsys is a real-estate development company founded almost 22 years ago by Maurice Bansay that operates in France and Poland, whose mission is making cities and urban life more beautiful by designing and bringing to life iconic living and shopping spaces. Its motto: Create and innovate with the end client in mind. Eléonore Villanueva, […]
A non-profit research association based in Germany, Fogra Research Institute For Media Technologies plays a pivotal role in research and development for graphic industries. We put the spotlight on this major ally of the graphic industry Fogra is located to the east of Munich. The association has its own research institute, with sixty employees, […]
With the emergence and sheer volume of digital media – whether in terms of the press, culture, marketing or sales industries – you’d be forgiven for thinking that paper is destined for the scrapheap, to be replaced by online media, e-books, and other email-based advertising. But what is really happening out there? An overview of popular misconceptions on paper-based […]
