For a long time, I have been convinced that retailers have everything to gain from supporting their clients to better serve them. Today I’m even more convinced, now that new technologies allow the customer, who was formerly a mere consumer, to have full control over their purchases. “Customer is king”: every retailer has spoken these […]
According to Social Food, 79% of French people in 2017 think that food can cause health problems. So they look for certification and methods of consumption that give them control over what they eat. According to Social Food again, 65% of them eat ORGANIC products on a regular basis. In addition […]
In a large group focused on production and sales, is there a place for creativity? Benoît De Saedeleer, Creative Director at Altavia ACT*, outlines his vision of creativity. An environment in which you have to have fun As a player in production and communication at the point of sale, can we indulge in creativity when […]
Are they an enduring innovation or a temporarily trendy idea? Do they benefit customers or are they just another technological gadget? Each month, Bruno Auret, an expert on digital commerce and the founder and CEO of Blackwood Digital, takes a critical look at digital innovation in retail. This month, he has chosen to break […]
