Pop-up stores: valuable sales activation tools.
Over the past 15 years, pop-up stores have become a very effective marketing...
Bonial: re-connecting consumers to stores
Using digital technology as the primary source of store traffic. That...
Care Commerce culture: making a difference, creating preferences
It is no longer possible to create a strong, sustainable relationship between a...
Logistics battle : Alibaba 1, Tencent 0.
In the ultimate goal of “owning the customer” Alibaba may have won the...
Decathlon puts an end to all the phygital fantasies
Are they an enduring innovation or a temporarily trendy idea? Do they...
[CHINA] The dazzling success of mobile payment
In China, technological advances in mobile payment have developed hugely in only...
S-Commerce: The return of the local shop.
Ask around you, the major difference between stores and shops is the...
