To further enhance its clients’ commitment to environmental protection and strengthen their brand image, Altavia helps them reduce the impact of their communications materials.
Ecopublishing® is Altavia’s responsible trademark:
Ecopublishing® enables brands and companies to combine business efficiency and respect for the environment, from design to the end of a product’s life, by applying a 5-criteria reference system: eliminating disruptive factors to recycling, paper certification, papermaker’s responsibility, printer’s commitment to an environmental approach, less impactful transport.
The environmental impact of communication materials is measured using Carboscan®, a carbon calculator developed in collaboration with Climat Mundi.
Ecopublishing® is also a progress initiative:
Carboscan® enables the carbon impact to be measured from design to delivery of the medium, and advises Altavia’s clients on the eco-design levers to be activated to further reduce their carbon footprint.
The application of the standard can be complemented by raising the awareness of the teams about ecodesign. The standard is regularly updated to make it more demanding in order to remain as close as possible to clients’ expectations.
With Ecopublishing®, advertising print has a bright future ahead!
* This approach will also enable you, to reduce your annual eco-contribution in France, by eliminating the Citéo malus.