Ecopublishing® The responsible trademark by Altavia Ecopublishing® The responsible trademark by Altavia

Reduce the environmental impact of communication materials

To further enhance its clients’ commitment to environmental protection and strengthen their brand image, Altavia helps them reduce the impact of their communications materials.

Ecopublishing® is Altavia’s responsible trademark:

Ecopublishing® enables brands and companies to combine business efficiency and respect for the environment, from design to the end of a product’s life, by applying a 5-criteria reference system: eliminating disruptive factors to recycling, paper certification, papermaker’s responsibility, printer’s commitment to an environmental approach, less impactful transport.

The environmental impact of communication materials is measured using Carboscan®, a carbon calculator developed in collaboration with Climat Mundi.

Ecopublishing® is also a progress initiative:

Carboscan® enables the carbon impact to be measured from design to delivery of the medium, and advises Altavia’s clients on the eco-design levers to be activated to further reduce their carbon footprint.
The application of the standard can be complemented by raising the awareness of the teams about ecodesign. The standard is regularly updated to make it more demanding in order to remain as close as possible to clients’ expectations.

With Ecopublishing®, advertising print has a bright future ahead!

* This approach will also enable you, to reduce your annual eco-contribution in France, by eliminating the Citéo malus.

the 2019 framework

A responsible origin for paper: recycled paper, FSC® certified, PEFC™.
To guarantee the traceability of your paper/h4>

A papermakers’ commitment to a responsible environmental approach: publication of an environmental statement (the Paper Profile) or Carbon Footprint.
To monitor the CO2 performance of paper production.

A printers’ commitment to a responsible environmental approach: Imprim’vert, ISO 14001 or EMAS certified and signatories of Altavia’s CSR Charter.
Reducing environmental impact during printing

The use of easily recyclable material: no kraft, dyed fibre, glue, UV varnish, lamination, REH paper, UV offset printing or non-fibrous elements.
For enhanced recyclability and an optimised life cycle.

A less polluting transport of the printed production, complying at least with the Euro 6 standard.
For a production transported from the printing site by the least polluting vehicles.

Inform and involve consumers

Attractive factor: the evocative Ecopublishing® logo immediately informs the consumer about the values conveyed by the brand.

The reference system explained on the material itself and/or challenged on the brand’s website: how to make the reference system evolve towards greater requirements and greater respect for the environment.

Transparency and openness of the brand.

Choosing the Ecopublishing® standard is:

To be part of an improvement process to reduce the carbon footprint of your sales communication by directing your design choices towards, for example, less emissive papers or closer printers, while satisfying your quality and cost requirements.

Benefit from ecodesign training, and strengthen employees’ pride of belonging and commitment.

Create a link with consumers by sharing your values and promoting your environmental strategy.

The standard covers the entire graphic chain and is based on an aggregate of recognized labels: FSC® , PEFC™, Imprim’vert®, ISO14001 and EMAS.
The Ecopublishing® approach is a registered trademark.
Ecopublishing® files are subject to an internal audit procedure that guarantees compliance with procedures.

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