An interview with Alex Tréma
Whilst Alexandre Guénon may be well known at Altavia Paris as DM Purchasing Manager, he is perhaps a little less well known by his artist name, Alex Tréma – an...
Ultra-transparency in the retail sector
There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A...
Luckin Coffee: delusions of grandeur in China
With Luckin Coffee about to float on the New York Stock Exchange and overtake Starbucks in China, Altavia Key Account Director Stéphane Joly introduces us to this latest...
Bonial: re-connecting consumers to stores
Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same...
Altavia acquires ASK Marketing and strengthens its presence in Canada
After the launch of Altavia Canada in 2015 and the acquisition of digital agency CloudRaker in 2017, the Altavia group continues to expand in Canada and acquires ASK...
GDPR: Fidzup, an exemplary case
On 19 July last year, the President of the French Data Protection Authority – CNIL – issued Fidzup, which specialises in generating in-store traffic, with a formal notice...
