Paris – 21st January – ALTAVIA reinforces its portfolio of services in digital in-store and e-commerce with the acquisition of the Digital Commerce agency Blackwood Digital.


Founded in 2015 by Bruno Auret, this young agency is rich of the legacy of Raymond Interactive agency, also created by Bruno Auret a few years earlier, within Saguez & Partners group. A passionate about the internet since the start of his career, Bruno Auret has dedicated himself to digital creation for retail since 1993.
Today, Blackwood Digital counts a team of 4 people of senior profiles, mixing a proven expertise in retail and digital.


The agency is specialized in Digital Commerce: digital in-store (screens and interactive devices, mainly in order to help in sales) and e-commerce (full design or improvement of existing websites), at the service of retailers and brands.
The « Big Ideas » of the agency are all market innovations, which aim at answering one question: how to sell more and better, no matter the channel? Its 100% retail positioning and its digital know-how, make the agency per se complementary to the range of services of Altavia in France. This acquisition perfectly meets the 2020 strategic plan of Altavia Group : the MOVE2020.


« Since its creation in the spring 2015, we had already identified and noticed Blackwood, not only for its strong digital and retail DNA, which places the store at its heart, but also for the human affinities we felt when we met the team. I am glad of how the agency has evolved since then and above all to see our ways linking up today. The arrival of Bruno and his team is one more step in the construction of a complete portfolio of services with strong added-value, blending together the most specialized expertise dedicated to commercial activation for the retailers” says Eric Borreil, General Manager of Altavia France.


For Bruno Auret, President of Blackwood Digital: “It is extremely motivating for us to join a group of international scale such as Altavia, which shares our passion for retail. Our chance is to accelerate our growth, having access to a portfolio of 300 clients and international brands, while keeping a start-up running, favorable to innovation”.


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