Paris, November 18 2019 – Altavia acquires the ODG agency and strengthens its presence in the Middle East and in the Travel Retail sector.
ODG offers a complete range of services for the retail industry, from design to implementation and brand strategy. It provides consultancy across the entire shopper journey, including retail strategy, commercial master planning, concept creation, store branding, digital solutions, interior architecture, category management, merchandising and activations.
Specialising in the Travel Retail sector, the agency manages projects in 25 countries and works with global brands, retailers and food service companies, hub operators, malls, and real estate developers.
ODG references include retail concept creations in more than 20 airports, train stations and cruise liners globally, the design and engineering for Muscat, Bahrain and Cyprus airports’ Duty Free, the commercial strategy and planning at Barcelona Airport and a marketing and technical framework at Marseille Provence International Airport. It also provided Food & Beverage concessions consultancy for the Louvre Museum in Abu Dhabi.
By joining Altavia, ODG is leveraging the group’s presence in North America, Europe, Africa and Asia as well as its expertise and services to accelerate its growth and establishment in major international hubs and reach a wider customer base around the world.
Thanks to this acquisition, Altavia is creating an international vertical offer on Travel Retail, adding high value-added services for airport authorities and concessions, concession caterers, real estate developers and malls. Altavia is also strengthening its presence in the Middle East and in Dubai in particular, a global strategic Travel Retail and shopping hub.
Co-Founder, Martin Mirmand commented: “We are delighted to join Altavia, a leading global company with a strong entrepreneurial culture in its DNA and look forward to capitalizing on the group international network and wealth of services and expertise to fast track our development and service our global clients in all the regions they are present in.”
Managing Partner, Hugo Vanderschaegh adds: “We are at a turning point in our development and Altavia will be a booster to our ambitions. Joining a global leader in retail consultancy and services will allow ODG to keep delivering innovative, engaging and pro table customer centric experiences in the world leading hubs. Our teams look forward to exploring promising synergies.”
According to Altavia’s Founder & CEO, Raphaël Palti: “With ODG we share the same desire to enrich the customer journey and to increase marketing performance on behalf of our clients. This acquisition allows Altavia to tap further into the fast-growing Travel Retail channel and to strengthen our presence in Dubai.”
ODG is an award-winning global consultancy and design rm specialised in creating retail and hospitality experiences and concepts for leading landlords, operators, concessionaires and brands, with a strong focus on the Travel Retail channel.