Altavia announces the acquisition of Dubai based Active Creative


Paris, December 10th 2019 – Altavia acquires Active Creative and strengthens its positions in the Middle East and in Dubai, which has become a worldwide reference in retail.

Co-Founded in 2014 by Martin Mirmand and Adele Claassen, Active Creative is a global multi-disciplined creative agency based in Dubai.


Specializing in the cosmetics, beauty, fragrance industry & luxury lifestyle brands, it is acting as a one-stop agency for creative and innovative turnkey solutions, from concept, design development, project management, logistics and build.


From temporary marketing concepts to detailed permanent brand implementations, the agency provides turn-key solutions for luxury retail brands and indie brands as Giorgio Armani, YSL, Khiel’s, Sephora, Benet, Fenty Beauty, Anastasia Beverly Hills, Nudestix, Beauty Blender, Hourglass Cosmetics, Becca…


Its projects include permanent retail stores and fixtures, promotional displays in both domestic and travel retail channels.


By joining Altavia and the diversity of its services and thanks to its presence in 40 countries, Active Creative will increase further its capacity to service more brands headquarters as well as its capacity to deliver more projects globally and simultaneously.

Thanks to this acquisition, Altavia strengthens its position in the Middle East and in Dubai and further enhances its expertise in creative design for the Beauty and Fragrance brands and their commercial activation.


The leading global company and Active Creative share the same ambition to enrich the shopper journey and to drive performance and ROI for their clients.


Martin Mirmand commented: “We are delighted to join Altavia, a leading global company with a strong entrepreneurial culture in its DNA and look forward to capitalizing on the group international network and wealth of services and expertise to fast track our development and service our global clients in all the regions they are present in.”


Adele Claassen added: “We are excited to write a new page with Altavia which shares our values of entrepreneurship, a common energy and passion towards our eld and a joint ambition for Active Creative. We strongly believe that with the global network and expertise of Altavia, we will become the preferred global agency in Design and Project Management.”


According to Altavia’s Founder & CEO Raphaël Palti : “This acquisition is based on a common vision and ambition to serve a renewed customer journey. With Active creative, we are strengthening our presence in the Middle East and enriching our offer and our expertise in creative design for the major international beauty, cosmetics and fragrance brands.”