Altavia acquires Dekatlon Buzz and grows its presence in Turkey

dekatlon buzz


Altavia is growing its offerings in digital communications and marketing services with taking a majority stake in Dekatlon Buzz in Istanbul, Turkey.


Dekatlon Buzz was established in February 2010 and currently employs 40 people. The agency is led by two business partners who are well-known professionals in the marketing services and pioneers of the creative industry in Turkey: Samet Ensar Sarı and Vadi Efe.


Dekatlon Buzz provides several offerings interacting with the digital landscape (all kind of platforms and devices like tablets, mobile phones, smart tv’s, social networks, email marketing, blogs…) and social userbase, including social media analytics and content marketing, digital PR and a multi-platform creative production skill set. The agency has developed creative campaigns in more than 35 countries so far and has won several global awards including: Cannes Lions, European Excellence Awards, Mixx Awards Europe and Travel Marketing Awards.


Settled in Istanbul, the company management and client services are led by Samet Ensar Sarı, who is among the most successful young business leaders in Turkey with experience in serving global corporate firms. The award-winning creative solutions are led by Vadi Efe, who is one of the pioneers of the digital world in Turkey and is a leading creative technologist in EMEA startups and venture ecosystem.


Dekatlon Buzz works for leading Turkish and international clients including: Nestle, Turk Telekom, LC Waikiki, Turkish Airlines, Bayer, Ipragaz, Eczacıbaşı Group, Garanti Bankası, Rixos Hotels, Cargill, Fibabanka, Tahincioğlu Group, Stanley Black & Decker and Çırağan Palace Kempinski.


Since its establishment in Turkey in 2001, Altavia has built a strong reputation through its retail marketing and print offerings, and is an already well-known agency. Altavia Türkiye was born after the acquisition of Elan, an agency created by Zeynep Necipoglu in 1997. Zeynep Necipoglu has been managing the agency since then. Altavia plans to create synergies with this acquisition in order to grow its omnichannel communication offerings.


The creative industry is constantly evolving and as a digital born company we will benefit from Altavia Group’s omnichannel and global expertise and we aim to create added value for the group’s future in serving clients in an innovative approach,’ explain Vadi Efe and Samet Ensar Sarı, co-founders of Dekatlon Buzz.
‘We believe Dekatlon will be a key asset for Altavia’s growth on the Turkish market. Together we are forming a unique 360° agency, with a strong DNA on both retail marketing and digital innovation “adds Didier De Jaeger, CEO of Altavia Europe.

The agreement provides Altavia with a majority of Dekatlon’s share capital. The business partners currently managing Dekatlon Buzz will remain in their operational management roles.