News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

Green web needs to happen

Green web needs to happen 2117 887 Altavia

Climate warming, increasing weather anomalies and intensification of disastrous natural events is now part of our everyday reality. It is our behavior and decisions that will determine the further development…

Altavia Blue Lions Integrates the master group agencies

Altavia Blue Lions Integrates the master group agencies 1920 1280 Altavia

Altavia Blue Lions, the pan-African digital communication agency of the Altavia Group, specialising in commercial communication for retailers, announces the acquisition of the Master Group agencies. The integration of this…

Saint Glinglin’s Day: a holiday to celebrate retail in France!

Saint Glinglin’s Day: a holiday to celebrate retail in France! 480 546 Altavia

Altavia is the initiator of the new French retail holiday: Saint Glinglin’s Day. Unlike other events whose sole purpose is to knock down prices, the aim here is to celebrate…

Altavia travel retail dubai london shanghai

Altavia launches Altavia Travel Retail as an answer to the channel’s needs for transformation.

Altavia launches Altavia Travel Retail as an answer to the channel’s needs for transformation. 1140 760 Altavia

Present times are challenging the travel industry and more than ever, hub operators, retailers and brands need to make informed decisions and innovate to optimize their investments. By bringing different…

Green web needs to happen

Green web needs to happen 2117 887 Altavia

Climate warming, increasing weather anomalies and intensification of disastrous natural events is now part of our everyday reality. It is our behavior and decisions that will determine the further development…

Altavia Blue Lions Integrates the master group agencies

Altavia Blue Lions Integrates the master group agencies 1920 1280 Altavia

Altavia Blue Lions, the pan-African digital communication agency of the Altavia Group, specialising in commercial communication for retailers, announces the acquisition of the Master Group agencies. The integration of this…

Saint Glinglin’s Day: a holiday to celebrate retail in France!

Saint Glinglin’s Day: a holiday to celebrate retail in France! 480 546 Altavia

Altavia is the initiator of the new French retail holiday: Saint Glinglin’s Day. Unlike other events whose sole purpose is to knock down prices, the aim here is to celebrate…

Altavia travel retail dubai london shanghai

Altavia launches Altavia Travel Retail as an answer to the channel’s needs for transformation.

Altavia launches Altavia Travel Retail as an answer to the channel’s needs for transformation. 1140 760 Altavia

Present times are challenging the travel industry and more than ever, hub operators, retailers and brands need to make informed decisions and innovate to optimize their investments. By bringing different…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

Le succès fulgurant du paiement mobile
[CHINA] The dazzling success of mobile payment 1570 961 Altavia

[CHINA] The dazzling success of mobile payment

  In China, technological advances in mobile payment have developed hugely in only five years. Electronic wallets are quick, secure and free to use, and today 450 million people in China are taking advantage. Wallets are an excellent way for brands and labels to find out everything (or nearly everything!) about their clients’ habits and…

S-Commerce
S-Commerce: The return of the local shop. 1455 920 Altavia

S-Commerce: The return of the local shop.

  Ask around you, the major difference between stores and shops is the relationship between consumers and sellers. The brands have invested social networks to provide advice and recommendations, while working at the point of sale to streamline the purchasing process and personalize the experience through customer knowledge.   However, despite their efforts and, except…

carte de fidélité connectée
Are Connected Loyalty Cards a Step Forward or Backward? 1678 1119 Altavia

Are Connected Loyalty Cards a Step Forward or Backward?

  Are they an enduring innovation or a temporarily trendy idea? Do they benefit customers or are they just another technological gadget? Each month, Bruno Auret, an expert on digital commerce and the founder and CEO of Blackwood Digital, takes a critical look at digital innovation in retail.   This month, he has chosen to break…

AND THE WINNERS OF THE 2015 SHOPPER VALUE® AWARDS ARE… 605 403 Altavia

AND THE WINNERS OF THE 2015 SHOPPER VALUE® AWARDS ARE…

…Auchan and Apple, elected by their french clients ! For the 36th edition of the LSA Innovation Awards, ShopperMind, Altavia group’s research laboratory that investigates and forecasts trends in consumption, rewarded Auchan and Apple of the “Trophée de la Valeur Shopper” ( Shopper Value Award). Since 2010, the barometer of Valeur Shopper  measures the quality of…

Soyooz et Simplifield
Innovations of the month: Soyooz and SimpliField 1739 733 Altavia

Innovations of the month: Soyooz and SimpliField

Every month, Altavia Coach offers you a selection of innovative solutions in the retail sector. Let’s take a closer look at two of them: Soyooz and SimpliField. Soyooz: Helping the client choose THE right product for them It all began… …in 2012. It should be noted that trying to buy a high-tech product on the internet…

Apsys on Commercial Spaces 2500 1734 Altavia

Apsys on Commercial Spaces

  Apsys is a real-estate development company founded almost 22 years ago by Maurice Bansay that operates in France and Poland, whose mission is making cities and urban life more beautiful by designing and bringing to life iconic living and shopping spaces. Its motto:  Create and innovate with the end client in mind. Eléonore Villanueva,…

Fogra Research Institute For Media Technologies
Research and development in graphic industries : Fogra 1678 1119 Altavia

Research and development in graphic industries : Fogra

  A non-profit research association based in Germany, Fogra Research Institute For Media Technologies plays a pivotal role in research and development for graphic industries. We put the spotlight on this major ally of the graphic industry Fogra is located to the east of Munich. The association has its own research institute, with sixty employees,…

Le retour en grâce du papier
“Paper’s return to favour”, by Raphaël Palti 1669 956 Altavia

“Paper’s return to favour”, by Raphaël Palti

With the emergence and sheer volume of digital media – whether in terms of the press, culture, marketing or sales industries – you’d be forgiven for thinking that paper is destined for the scrapheap, to be replaced by online media, e-books, and other email-based advertising.  But what is really happening out there? An overview of popular misconceptions on paper-based…

Le magasin physique en 2018
The six main markers driving physical stores in 2018 1678 1119 Altavia

The six main markers driving physical stores in 2018

“A great deal of thought goes into the way in which Aesop stores are respectfully integrated into their respective neighbourhoods”   The brick-and-mortar retail concept has been redesigned. There were those who thought that e-commerce would wipe out everything in its way, confining physical stores to the history books. But that definitely won’t be the…

blockchain
Blockchain in retail 1713 1096 Altavia

Blockchain in retail

Blockchain has been all the rage in the past few years. From cryptocurrencies to data privacy, they have been revolutionising transactions of data and money. But one question remains: will this revolution affect retail? If so, how? Samet Ensar Sari, Managing Partner at Altavia Dekatlon, draws upon on his experience and knowledge of marketing, branding and blockchain…

Gestion de la couleur japon
Colour management: the Japanese case 1669 885 Altavia

Colour management: the Japanese case

  Methods of visualising; measuring and reproducing colour; printing press settings; and file sharing… The issue of standardisation is affecting the entire graphic design process and has the aim of improving the reproduction of colours as well as how they appear. During his interview concerning the requirement to standardise the design implementation process, Hervé Lyaudet, colorimetry…

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