News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

Fogra Research Institute For Media Technologies
Research and development in graphic industries : Fogra 1678 1119 Altavia

Research and development in graphic industries : Fogra

  A non-profit research association based in Germany, Fogra Research Institute For Media Technologies plays a pivotal role in research and development for graphic industries. We put the spotlight on this major ally of the graphic industry Fogra is located to the east of Munich. The association has its own research institute, with sixty employees,…

Le retour en grâce du papier
“Paper’s return to favour”, by Raphaël Palti 1669 956 Altavia

“Paper’s return to favour”, by Raphaël Palti

With the emergence and sheer volume of digital media – whether in terms of the press, culture, marketing or sales industries – you’d be forgiven for thinking that paper is destined for the scrapheap, to be replaced by online media, e-books, and other email-based advertising.  But what is really happening out there? An overview of popular misconceptions on paper-based…

v-cult and smartpixels
Innovations of the month: V-Cult and SmartPixels 2000 1111 Altavia

Innovations of the month: V-Cult and SmartPixels

Each month, Altavia Coach brings you a selection of innovative solutions in the retail sector. Here we take a closer look at two of them: V-Cult and SmartPixels. V-Cult takes brand storytelling to the next level. Founded in 2009 by Tom Gauthier, the Lille-based start-up has become a 3D and virtual reality expert. The idea? Use video…

Protection des données personnelles
Protection of personal data: the new regulations 1665 897 Altavia

Protection of personal data: the new regulations

On 25 May 2018 (sooner than you think!), the GDPR will be applicable in the European Union’s 28 member countries. The responsibility of organisations and subcontractors will be increased through new rules and obligations. Are you ready? Here is the latest with Alexandre Guénon,Direct Marketing Purchasing Manager at Altavia.  Some deadlines seem so far away and…

blockchain
Blockchain in retail 1713 1096 Altavia

Blockchain in retail

Blockchain has been all the rage in the past few years. From cryptocurrencies to data privacy, they have been revolutionising transactions of data and money. But one question remains: will this revolution affect retail? If so, how? Samet Ensar Sari, Managing Partner at Altavia Dekatlon, draws upon on his experience and knowledge of marketing, branding and blockchain…

Gestion de la couleur japon
Colour management: the Japanese case 1669 885 Altavia

Colour management: the Japanese case

  Methods of visualising; measuring and reproducing colour; printing press settings; and file sharing… The issue of standardisation is affecting the entire graphic design process and has the aim of improving the reproduction of colours as well as how they appear. During his interview concerning the requirement to standardise the design implementation process, Hervé Lyaudet, colorimetry…

pop-up store Mondial Tissus
The Buzz Around Pop-up Stores 1446 911 Altavia

The Buzz Around Pop-up Stores

  Opening up a point-of-sale for a limited period is the principle behind this marketing strategy that was born in the United Stated in the 2000s. At the start, only small brands were doing it. Little by little, all retailers, right up to major brands, began opening pop-up stores (named after the three-dimensional pop-up books…

Interested in finding out more about an article?

Interested in finding out more about an article?