News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

créativité en communication commerciale
Creativity in sales communications : myth or reality? 2098 895 Altavia

Creativity in sales communications : myth or reality?

In a large group focused on production and sales, is there a place for creativity? Benoît De Saedeleer, Creative Director at Altavia ACT*, outlines his vision of creativity. An environment in which you have to have fun As a player in production and communication at the point of sale, can we indulge in creativity when…

Semaine européenne du développement durable
European sustainable development week : the 17 goals of this year’s edition. 1681 899 Altavia

European sustainable development week : the 17 goals of this year’s edition.

  The European Sustainable Development Week takes place from May 30th to June 5th. What’s the goal ? Facilitate individual forms of mobilization, individual and collective, in order to promote sustainable development and raise awareness of its issues. For this 2017 edition, the 17 sustainable development goals set by the United Nations in 2015 are in the…

Le succès fulgurant du paiement mobile
[CHINA] The dazzling success of mobile payment 1570 961 Altavia

[CHINA] The dazzling success of mobile payment

  In China, technological advances in mobile payment have developed hugely in only five years. Electronic wallets are quick, secure and free to use, and today 450 million people in China are taking advantage. Wallets are an excellent way for brands and labels to find out everything (or nearly everything!) about their clients’ habits and…

S-Commerce
S-Commerce: The return of the local shop. 1455 920 Altavia

S-Commerce: The return of the local shop.

  Ask around you, the major difference between stores and shops is the relationship between consumers and sellers. The brands have invested social networks to provide advice and recommendations, while working at the point of sale to streamline the purchasing process and personalize the experience through customer knowledge.   However, despite their efforts and, except…

v-cult and smartpixels
Innovations of the month: V-Cult and SmartPixels 2000 1111 Altavia

Innovations of the month: V-Cult and SmartPixels

Each month, Altavia Coach brings you a selection of innovative solutions in the retail sector. Here we take a closer look at two of them: V-Cult and SmartPixels. V-Cult takes brand storytelling to the next level. Founded in 2009 by Tom Gauthier, the Lille-based start-up has become a 3D and virtual reality expert. The idea? Use video…

Protection des données personnelles
Protection of personal data: the new regulations 1665 897 Altavia

Protection of personal data: the new regulations

On 25 May 2018 (sooner than you think!), the GDPR will be applicable in the European Union’s 28 member countries. The responsibility of organisations and subcontractors will be increased through new rules and obligations. Are you ready? Here is the latest with Alexandre Guénon,Direct Marketing Purchasing Manager at Altavia.  Some deadlines seem so far away and…

convenience store
CONVENIENCE STORE FORMAT IS DEAD ALREADY IN CHINA… 960 720 Altavia

CONVENIENCE STORE FORMAT IS DEAD ALREADY IN CHINA…

The convenience store format is dead… welcome to the “INSTANT convenience store” 即时便利. After the siamese cat from TMall, the blue hippopotamus from Hema, the white dog from JD. com, the koala from Kaola m-commerce site, here comes the friendly brown ape with his cap 猩便利 (xingbianli).   This four month-old new born ape has…

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