News

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Actualités

Keep up with our latest news and insights from our international network of retail experts.

Top stories

Top stories

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

NRF 2024 : immerse yourself in the future of retail

NRF 2024 : immerse yourself in the future of retail 2560 1707 Altavia

NRF 2024 : immerse yourself in the future of retail Every year, the retail world gathers in NYC for Retail’s Big Show, organized by the National Retail Federation (NRF), the…

Happy New Year from Altavia Group!

Happy New Year from Altavia Group! 1714 1184 Altavia

We look forward to our continued growth, reaching new milestones, and innovations together in 2024. For the new year, we have new ambitions, new visions, new energies, new priorities, new…

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency.

Altavia Group announces the sale of Blue Lions a pan-African digital communications agency. 1920 1080 Altavia

Altavia Group, the world’s leading network dedicated to commercial communications for the retail sector, announces the sale of the Blue Lions communications agency. Established on the African continent since 2015,…

Altavia boosts its performance and martech offering with a strategic acquisition in Poland

Altavia boosts its performance and martech offering with a strategic acquisition in Poland 1080 1080 Altavia

Altavia boosts its performance and martech offering with a strategic acquisition in Poland. Altavia Kamikaze, a leading creative and communication agency with a strong digital DNA, part of the international…

Latest news from the group

Latest news from the group

Insights from our retail experts

Les insights de nos experts retail

On craft & creativity: hand in hand towards more impactful campaigns 1600 892 Altavia

On craft & creativity: hand in hand towards more impactful campaigns

  Big ideas don’t come easily. And even when you’ve stumbled on that one idea, it’s only when you apply the right amount of highly skilled craft that you make your idea pop. Pelle Craen, Creative Director at Altavia ACT*, shines his light on how craft lies at the heart of impactful creative work. It…

Ultra-transparency in the retail sector 1678 1119 Altavia

Ultra-transparency in the retail sector

    There’s a new mantra that seems to be sweeping the retail market, introduced by visionary brands in a desire to make a clean break from convention: ‘ultra-transparency’. A bold approach designed to appeal to customers in their search for authenticity. We took a closer look at this inspirational trend with Thierry Strickler, Retail…

Luckin Coffee: delusions of grandeur in China 1677 1119 Altavia

Luckin Coffee: delusions of grandeur in China

    With Luckin Coffee about to float on the New York Stock Exchange and overtake Starbucks in China, Altavia Key Account Director Stéphane Joly introduces us to this latest Chinese unicorn. “  The US financial market is no longer enough – Shanghai launches its own Nasdaq China, being the unicorn factory that is, recently…

Bonial: re-connecting consumers to stores 1500 1125 Altavia

Bonial: re-connecting consumers to stores

    Using digital technology as the primary source of store traffic. That is the challenge set on a daily basis by Bonial, founded in 2008, based on the same model as its parent company in Berlin. An overview of a company that has already bagged the big accounts. The drive-to-store pioneer in Europe The…

GDPR: Fidzup, an exemplary case 1665 897 Altavia

GDPR: Fidzup, an exemplary case

    On 19 July last year, the President of the French Data Protection Authority – CNIL – issued Fidzup, which specialises in generating in-store traffic, with a formal notice for failure to adhere to the General Data Protection Regulation (GDPR). Following several months’ work, the start-up launched a consent management platform that was perfectly…

Colour management in Japan: progress for the sake of survival 1717 1093 Altavia

Colour management in Japan: progress for the sake of survival

The standardisation of the graphic chain is inevitable. Whilst some countries, such as Japan, have their own interpretations and adopt traditional methods, some players are working towards improving and standardising colour management practices. This is certainly true of Yukiko Inoue, who became General Manager of Altavia Japan in 2016.   What was your background prior…

The UCO of the week: Lidl Micromarket 2560 1593 Altavia

The UCO of the week: Lidl Micromarket

Lidl recently launched a new communications campaign known as the Lidl Micromarket in Sweden, the idea being to encourage its most loyal customers to host a 100% Lidl meal for friends at home.   Open a small Lidl store at home and you, too, could become a ‘Lidler’! This is the unique opportunity that the…

Intermarché changes the recipes for 900 products for Yuka 1366 629 Altavia

Intermarché changes the recipes for 900 products for Yuka

Intermarché decided to change the recipes for 900 products to reflect the profound need on the part of customers for transparency and their desire to eat better, the aim being to obtain better scores on Yuka. An important announcement in the food retail industry.   Created in January 2017, Yuka already has 11 million users, scanning…

The UCO of the week: Picture Organic Clothing ‘Ride, protect and share’ 2560 1456 Altavia

The UCO of the week: Picture Organic Clothing ‘Ride, protect and share’

Picture is the Auvergne-based eco-friendly outdoor clothing brand that is enjoying well-deserved success with its range of 100% recycled, organic or bio-sourced products.   Julien, Jérémy and Vincent, three friends originally from Clermont-Ferrand, decided in 2008 to create an outdoor clothing brand that was 100% committed, eco-designed and part of a sustainable development approach. “The…

UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’ 1774 693 Altavia

UCO (Unidentified Commercial Object) of the week DIZY: ‘Putting you in the designer’s seat’

Start-up Dizy – a contraction of the words ‘design’ and ‘DIY’- was born in Roubaix in January 2019. Its aim? To offer sustainable modular furniture and to put customer creativity at the heart of the commercial relationship.   “Become a dizyner” Lamps, coffee tables, shelving, benches, desks… you name it, you design it! That’s basically…

The garden industry on pins and needles 1024 683 Altavia

The garden industry on pins and needles

The love that French have for gardening is no secret and the numbers prove it: nine out of ten French people have a small corner to cultivate, seven of whom own a full garden. More than one million acres of garden is planted. While each amateur gardener spends on average 290€ per year. This passion…

Local initiatives combating food shortages 1024 683 Altavia

Local initiatives combating food shortages

The fear of a food crisis is spreading around the world. Uncertainty about food supply may trigger a wave of export restrictions, “likely to lead to a shortage on the world market,” as the UN Food and Agriculture Organization (FAO), the World Trade Organization (WTO) and the World Health Organization (WHO) warned in a joint…

COVID-19: Unprecedented collaborations in the retail sector 1024 391 Altavia

COVID-19: Unprecedented collaborations in the retail sector

A HIGH TENSION SITUATION In lieu of the coronavirus health, social and global crisis, the retail food sector is subject to unprecedented tension: more motivated than ever, it is and will remain the main source of basic necessities. However, the variety of protective measures implemented for employee benefit, such as threats to retirement rights, the…

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