The Reformation Toronto Store Boasts High-Tech Fitting Rooms

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The Reformation Toronto Store Boasts High-Tech Fitting Rooms
thierry
Tue 14/05/2019 – 11:50

Shopper Experience
The Reformation Toronto Store Boasts High-Tech Fitting Rooms

Sustainable women’s fashion brand Reformation is set to open a Reformation Toronto location this summer at Yorkdale Shopping Centre, marking the launch of its first Canadian retail space.

(Author : Laura McQuarrie)

In the same way that the brand approaches eco-friendly fashion, its new retail space is set to be just as innovative. 

The retail fashion space is set to be equipped with in-store displays that use a “RefScale” to transparently show the details of a garment’s manufacturing process, including its water usage, carbon emissions and waste generated.

The Reformation Toronto retail store is also set to introduce a high-tech fitting room experience with monitors for selecting garments to try on, plus wardrobes styled with customizable mirrors, phone chargers and speakers.

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