YSL’s Gas Station Pop-Up Is Taking Over Coachella

YSL’s Gas Station Pop-Up Is Taking Over Coachella
thierry
Mon 08/04/2019 – 16:40

Shopper Experience
YSL’s Gas Station Pop-Up Is Taking Over Coachella

YSL Beauty announces a one-of-a-kind pop-up experience for this year’s Coachella festival. Located in the heart of Palm Springs, the YSL Beauty Station mimics a gas station, offering much more than fuel and your typical road snacks.

(Author : Jonathan Sawyer)

Prior to walking into the space, you won’t be able to miss the towering lipstick sign, vintage convertibles, a tours bus and bright pink gas pumps located outside the station. Furthermore, decorative heart-shaped balloons reference YLS Beauty’s Volupte Plump-In-Colour.

The pop-up store sits behind the YSL Beauty Station, as it houses the label’s newest and best-selling makeup essentials, in addition to a new campaign starring Kaia Gerber. The space includes four areas: one dedicated to the Touche Eclat Radiant Touch pen and the Touche Eclat High Cover Radiant Concealer, one to the Rogue Volupte Shine moisturizing lipstick and Volupte Plump-In-Colour lipstick, one to Tom Pecheux’s Palm Springs makeup looks, and finally one to the Make It Yours station where you can customize your favorite YSL lipstick.

Attendees will also have the opportunity to play with an exclusive makeup vending machine and a virtual mirror that allows you to try on over 50 shades.

Located along Route 111 in Cathedral City, the YSL Beauty Station will be open April 12 from 3 p.m. to 8 p.m. and April 13 and April 14 from 10 a.m. to 8 p.m.

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