The Schneider Electric Paris Marathon is one of the world’s most important marathons nowaday. Between 40K and 50K runners come to compete in the 42,195 km. A crossing of Paris, starting from the Champs-Elysées and passing through the Bois de Vincennes and Bois de Boulogne. The “Run Experience” trade show at Porte de Versailles, which precedes the Marathon by 3 days, has also become a must-attend event by many running professionals.
During the “Run Experience”, runners are able to pick up their race number on the Schneider Electric stand.
For 12 years now, since 2011, Altavia has been working in collaboration with Schneider Electric on projects covering the scope of Print management. This time, even if the project is not in the scope of print management, the client trusted us to carry out this project and wanted to call on our expertise to meet its needs.

It took Altavia’s team 3 months of work to complete this project. The stakeholders were quickly identified:

• Creation and design of the customer journey – Altavia Pallas,
• Production and installation of the stand (design and graphics) – Altavia Aura,
• Client relations – GBD (Stéphanie Baillargé, global SE account manager)
  

To offer a unique experience to visitors of the stand, the S-shaped customer journey was designed as a visit to a Schneider Electric connected home with Schneider Electric products highlighted and animations throughout the journey:

• a yoga class,
• a DJ sound system that can be recharged by bicycle,
• a giant screen broadcasting a message of encouragement once the runners’ race number have been scanned,
• a VIP lounge area for Schneider Electric runners including a goodie bar, a photocall, rest and relaxation areas, a massage room run by a physiotherapist, a recycling bin for used trainers, a cold drinks fridge, etc.