The Agence du Don en Nature (ADN) association hosted its annual evening reception at Paris’s Cirque Bormann-Moreno on 28th March to mark Don en Nature (‘Donation in Kind’) Week, with the focus this year on childhood vulnerability, using the hashtag #DessineMoiUnDon. The association took the opportunity to look back at what it has achieved over the past 10 years and outline its goals for the future, as well as to present its activity report for 2018, written and produced by Altavia Paris, which has supported ADN since it was founded in 2009.
The Agence du Don en Nature association aims to help those in need by collecting new non-food products to donate. “Driven by a strong desire to fight waste, the founder of ADN came up with the idea, 10 years ago, to create an original model based on reclaiming goods that had not been sold and donating them to those most in need”, the association’s President, Christian Ringuet, explained in his opening address.
“There are currently 3 million children in France living below the poverty line”, he noted with regret, going on to outline their original approach to fighting childhood exclusion among young people from poor backgrounds – a phenomenon that stems largely from the materialistic attitudes of other children. This is something that David Besse, Director of the La Bièvre branch of the Fondation La vie Au Grand Air / Priorité Enfance, a foundation that works with ADN, was also keen to point out: “The goods that we receive and the socio-aesthetic workshops that we hold help these children to cut through the stigmatisation, something that can be detrimental when it comes to forging themselves a trouble-free future. Of course, branded or high-quality products boost a child’s self-esteem. This in turn enables them to become an ordinary child, even if they come from a far from ordinary background”.
Likewise, ADN’s 2018 impact study conducted by A.T.Kearney showed that 80% of those with access to high-quality products had greater self-confidence. An encouraging set of figures pertaining to the work that the association does was also presented, revealing that 30 million products had been redistributed, 1,000 tonnes of waste avoided, 156 new charity partnerships formed and 41 new donors enlisted.
New ADN’s Managing Director Eléa Canipelle presenting ADN’s new ambitions
These promising results are fuelled largely by a strong appetite for development, as demonstrated by the association’s new Managing Director, Eléa Canipelle. She believes that being part of the team means being both an employee and volunteer: “Joining the ADN team is really all about being part of a strong social mission, taking practical steps to help the environment and helping to cement the relationship between the business world and our scope of intervention”. Highlighting the key role that ADN’s ambassadors play in bridging the gap between associations and their partners in the business world, she encouraged them now to “Keep going!”
This strength of commitment is a characteristic shared by writer Patrick Bourdet: “I don’t think these associations realise just how valuable they are. Their day-to-day activities really do change people’s lives and the paths they take. The companies that donate also play a key social and societal role. So come on, all you companies out there, get involved!”. Indeed, as lawyer and President of the APATE children’s association Emmanuel Régis demonstrated with his testimonial, anything is possible! “The arrival of a child with a disability brings with it big changes for the whole family. There is a great risk of isolation and exclusion, as was the case with my family. The 5 years I spent at the APATE helped to boost my self-confidence and allowed me to develop alongside other children”. This is the overwhelming sense that filled the air at this amazing event – that there’s nothing you can’t overcome with passion and conviction and that anything is possible!