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By Agnès Rivoal In Amazing China, Blog, Le Shopper du 21e siècle 19 novembre 2019 no comments

Chine : L’incroyable essor du « social selling »

Acheter sur son mobile est d’une telle facilité en Chine. Tous les sites et...
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By altavia In Amazing China, Blog 3 octobre 2019 no comments

Le boom de la livraison de proximité en Chine

Directement issu du e-commerce, le marché de la livraison du dernier kilomètre s’est...
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By altavia In Amazing China, Blog 16 juillet 2019 no comments

Le rôle des plateformes d’e-commerce dans la vente d’articles de luxe en Chine : le cas de JD.com

    En Chine, les produits de luxe ne s’achètent bien souvent pas...
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By altavia In Amazing China, Blog 27 mai 2019 no comments

Luckin Coffee : la folie des grandeurs en Chine

    Luckin Coffee est en passe de réussir son introduction à la...
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By altavia In Amazing China, Blog 6 février 2019 no comments

Douyin/TikTok : un outil marketing de choix pour les marques ?

    Douyin, alias TikTok, est devenue l’application de réseautage social la plus...
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By altavia In Amazing China, Blog 16 octobre 2018 no comments

Meituan ou le pari risqué sur l’avenir

Les super applications, comme WeChat –TenCent–, Alipay –Alibaba– et Meituan  sont très populaires...
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By altavia In Amazing China, Blog, La communication commerciale de demain 14 mai 2018 no comments

Alibaba fait une entrée fracassante chez RT-Mart, une chaîne d’hypermarchés florissante

  Au cours des deux dernières années, Alibaba s’est exercé à la distribution...
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By altavia In Amazing China, Blog, Parcours client unifié 13 avril 2018 no comments

Bataille de la logistique : Alibaba 1, Tencent 0.

Dans la course ultime à « l’appropriation des clients », Alibaba a probablement...
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By altavia In Amazing China, Blog, La communication commerciale de demain 27 février 2018 no comments

Les géants chinois creusent l’écart

Dans la cour des grands, les chinois Tencent et Alibaba se détachent largement....
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By altavia In Amazing China, Blog, Parcours client unifié 29 mai 2017 no comments

[CHINE] Le succès fulgurant du paiement mobile

  Les avancées technologiques liées au paiement par téléphone ont connu, en Chine,...
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Derniers posts

ALTAVIA Nantes recrute un Maquettiste-Exécutant- H/F (CDD de 4 à 6 mois)

12 mai 2021
ACHETEUR PRINT – CDD – Saint-Ouen (H/F)

10 mai 2021

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  • Nike se lance dans la consommation engagée avec avec "Nike Refurbished" (Nike remis à neuf). Les raisons ? réduire… https://t.co/KCoYL1nysl Il y a 3 jours
  • #Retail #Autisme #Inclusion @GroupeCarrefour a annoncé qu'une heure silencieuse hebdomadaire aurait lieu dans plu… https://t.co/GobXwNRyYk Il y a 3 semaines
  • RT @antoinelevan: #Consommation responsable : « La dynamique est engagée » #retail httpss://demain.ladn.eu/secteurs/distribution/com… https://t.co/kLrLE0NXpf Il y a 3 semaines
  • "PWA is an excellent choice. Thanks to its functionalities, it optimises the performance of the website, improving… https://t.co/DLBe91k4vg Il y a 3 semaines

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