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By altavia In Blog, La communication commerciale de demain, Parcours client unifié 29 avril 2020 no comments

Déployer des stratégies de survie 

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By altavia In Blog, Parcours client unifié 28 avril 2020 no comments

Comment (re)penser l’expérience magasin après la pandémie ?

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By altavia In Blog, Parcours client unifié 21 avril 2020 no comments

E-commerce au temps du COVID-19 : que constater aujourd’hui, qu’apprendre pour demain ?

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By altavia In Blog, Parcours client unifié 15 juillet 2019 no comments

Les pop-up stores : des outils précieux d’activation commerciale.

    Au cours de ces 15 dernières années, les pop-up stores sont...
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By altavia In Blog, Parcours client unifié 29 avril 2019 no comments

Bonial : re.connecter les consommateurs aux magasins

    Faire du digital la première source de trafic en magasin. C’est...
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By altavia In Blog, Parcours client unifié 11 octobre 2018 no comments

La culture du Care Commerce : marquer la différence, générer la préférence

  La création d’une relation forte et pérenne entre un client et une...
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By altavia In Amazing China, Blog, Parcours client unifié 13 avril 2018 no comments

Bataille de la logistique : Alibaba 1, Tencent 0.

Dans la course ultime à « l’appropriation des clients », Alibaba a probablement...
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By altavia In Blog, Parcours client unifié 13 septembre 2017 no comments

On aurait tant aimé… aimer 24sevres.com

Innovation pérenne ou buzz éphémère ? Réel bénéfice client ou simple gadget technologique ? Chaque mois,...
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By altavia In Blog, Parcours client unifié 28 juin 2017 no comments

Décathlon met fin à tous les fantasmes du phygital

  Innovation pérenne ou buzz éphémère ? Réel bénéfice client ou simple gadget technologique ? Chaque...
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By altavia In Amazing China, Blog, Parcours client unifié 29 mai 2017 no comments

[CHINE] Le succès fulgurant du paiement mobile

  Les avancées technologiques liées au paiement par téléphone ont connu, en Chine,...
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  • E-commerce, dark stores, digitalisation : la pandémie a donné un coup d'accélération à la réinvention du retail. To… https://t.co/oL2HkFxBW9 Il y a 11 heures
  • [Le succès de Fashion nova …] Marque la plus googlelisée au monde et mettant le body positive en avant, la marque… https://t.co/kKjL4OYHPv Il y a 4 jours
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