WELCOME TO THE NEW NORMAL
1. Effects: Total disruption of way of life, economy, international relations, societal norms, etc.
2. Feelings: Mass anxiety, fear, dread, confusion, frustration, outrage, sadness.
3. Upside: upwelling of collaborative spirit, incredible acts of altruism, “we-first” mentality.
4. For marketers: must be aware that there’s an entirely new playbook on the table